Mestrado em Marketing e Gestão de Vendas

Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.

With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.

Key Points

1. Efficiency

Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.

2. Vision

Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.

3. Strategy

Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.

EAE Business School

EAE is an international Institution of higher education in the field of management. With more than 50 years of experience in business education, it has provided training for more than 56,000 executives and managers. Every year students from more than 45 nationalities gain a professional qualification at EAE to hold positions of responsibility within the business world.

International Programs at EAE Business School

International Programs at EAE Business School can be the key to your professional career. Taking place in Barcelona and Madrid, the most important business centers in southern Europe, many opportunities are waiting to be explored in these diverse and cosmopolitan cities while learning new skill sets.

Go global with the help of EAE Business School and our International Programs

• Develop your personal skills
• Work in teams with students from across the globe
• Expert teachers and professionals guide you through the latest in business technology and practices.
• Enjoy the opportunity of a lifetime to meet your future global business partners
• Learn Spanish to open doors to new markets in Europe and Latin America