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Aprendizado de Líder Sênior+ Marketing e Liderança PgDip + MSc

Cranfield School of Management


Sede

Reino Unido

Formato de estudo

Presencial

Idioma do curso

Inglês

Áreas de estudo

Negócios, Marketing

Duração

2 Anos 2 Meses

Ritmo de estudo

Meio Período

Titulação

Mestrado em Ciências (MSc)

Valores

Solicite informações

Descrição do Programa

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part I of the programme tuition fee. Part II can be funded by your employer or you. Find out more about our  Postgraduate Apprenticeships .

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables students to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

On successful completion of the taught modules, you are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables you to cement your learning and complete a significant work-based project within your organisation.

This programme develops your marketing and leadership skills, enabling you to lead change and meet the constantly evolving needs and requirements of customers. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist, Which MBA? Masters in Management (MiM) 2021 ranking.

If you are looking for information about the self-funded part-time Marketing and Leadership MSc, please  view here.

Informações da Insituição

A world-leader in management education, research, and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management - encouraging them to transform their organisations and wider society.

Renowned for our strong links with industry, Cranfield is both about business and for business. We are a centre of world-class research, expertise, and teaching, providing practical management solutions through a range of activities including leadership, finance, marketing, logistics and supply chain management.

We are one of an elite group of Schools worldwide to hold the triple accreditation from AACSB International (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (the Association of MBAs).

What makes Cranfield School of Management unique?

  • Ranked 3rd in the UK and 6th in the world in the Business School Teaching Power Rankings 2021 compiled for the Financial Times.
  • Unrivalled teaching experience. You will be part of small learning teams, ensuring close contact and continuous support.
  • A mature learning environment. As we are a postgraduate-only university, you will be surrounded by like-minded individuals who are driven to succeed in their chosen careers.
  • Career-focused learning. Because our teaching is exclusively focused on postgraduate and executive levels, it is designed to nurture your practical business skills and confidence and places a huge emphasis on real-world challenges.
  • Our extensive alumni network. You will join our network of 75,000+ graduates, many of whom now hold senior roles within some of the world’s leading organisations.

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