MESTRADO EM GESTÃO DE NEGÓCIOS | FOCO EM INOVAÇÃO DIGITAL E TRANSFORMAÇÃO EMPRESARIAL

The topic of "digitization" has long been a top priority for many companies. With our Master of Business Management | FocusDigital Innovation & Business Transformation you benefit from an innovative and in this form unique course. Learn to understand digital upheavals and innovations and design sustainable business strategies, structures and marketing concepts for your company.

The curriculum highlights all aspects of digitization and its consequences for modern, change-ready organizations. One focus is on the integration of digital and digital-analog strategies, business models and marketing approaches. In four semesters you will acquire a comprehensive understanding of digitized markets, changed customer behavior and innovative technologies. You will learn to develop digital strategies and business models and to drive digital transformation.

The ADG Business School is a School of the Faculty of Business & Economics at the Steinbeis University. As such , we offer job-integrated and practice-oriented courses with an industry focus as well as practice-relevant research. Whether Bachelor or Master - the ADG Business School provides you with precise qualifications for the challenges of the future and provides training for responsible management tasks.

As a university for value-oriented economics , we rely on megatrends for our courses , i.e. topics such as transformation, innovation, change, digitization - and always with the focus on cooperative values and with an understanding of the business sector . This includes issues such as overall social responsibility, sustainability and innovation.

Our courses are industry-focused, professional, integrated and practical - and to neglect without the academic claim. Presences alternate with self-learning phases. To ensure that our students have to design successful despite high stress in the job enough flexibility to their studies. All courses offered are programs at Steinbeis University and conducted in accordance with the orders of the Steinbeis University.

An excellent faculty , state recognition and accreditation as well as the reputation of one of the largest private universities in Germany - the Steinbeis University - speak for us.