Master w Zarządzaniu Marketingiem Cyfrowym

The purpose of the Master in Digital Marketing Management is to train marketing professionals to lead conscious economic progress in their organizations, through digital marketing management.

The Master in Digital Marketing Management will make you an expert professional in the planning and operational management of digital marketing and will familiarize you with its associated technical-technological dimension. From the incorporation of its basic concepts, you will be able to develop a relational and digital marketing plan based on an individual project with the personalized support of a mentor. Therefore, this master's degree balances conceptual and strategic skills with practical and instrumental skills so that you can easily adapt to the rapid pace of change to which the digital world is subjected.

Led by a faculty made up of digital marketing professionals, the program is designed so that each participant achieves learning that covers the following objectives:

• Incorporate a vision of marketing with a focus on the customer. Incorporate a business vision from which to develop brand, content, customer acquisition and loyalty strategies, with an eye on ROI.
• Incorporate the key knowledge for the definition and activation of own digital channels and the management of online communication campaigns.
• Incorporate the fundamentals of data-based marketing (data-driven marketing) to know how to obtain and exploit them, within the current legislative framework (GDPR).
• Incorporate the necessary technical knowledge to develop online analytics, both for channels and campaigns.
• Incorporate a technological sensitivity that allows effective dialogue with the different technical specialists responsible for the company's digital ecosystem.
• Incorporate the basic knowledge of economic planning that allows the calculation of both the key indicators of the Plan and the profitability of the business itself.

In October 2020, the Master in Digital Marketing Management celebrated its 15th anniversary. During these years, more than 400 people of various nationalities have taken it, who are currently developing their professional careers in the field of digital marketing in multinational companies, SMEs, agencies, consultants or in their own start-ups, created during the master's degree. As a result of this trajectory, the EDUNIVERSAL ranking places the program among the 15 best masters in its specialty at an international level and qualifies it as the second best master at a national level.

The Master in Digital Marketing Management has the endorsement of Pompeu Fabra University , the 1st Spanish university and 15th best university in the world (of those with less than 50 years of history), according to the Times Higher Education ranking. In turn, the UPF Barcelona School of Management has the EQUIS accreditation , the most prestigious institutional recognition for business schools globally.

Why choose this program

01 Learn from industry professionals

The teaching team is made up of experts from the digital marketing sector, a large number of them alumni of the master's degree. All the subjects include a practical approach and knowledge that is constantly updated.

02 Focus on the customer

Strengthens business orientation with customer-focused marketing built on key pillars (data, strategy, content, channels, analytics, technology) and combines a solid conceptual foundation with experience in the use of online marketing tools (Google Analytics & Data Studio, Google Ads, Facebook Ads).

03 Personalize your knowledge in the TFM

Apply everything learned in the Final Master's Project, an individual project freely chosen by each participant, in which a complete marketing plan is developed for an existing company or their own entrepreneurial initiative.

04 Take advantage of extracurricular practices

The course offers the possibility of doing professional internships in leading companies and organizations such as Nestlé, Ogilvy, RocaSalvatella, Seat, FC Barcelona or Sanofi, among others.

05 Develop your skills and abilities

Strengthen your digital skills and management skills through individualized monitoring by the academic direction and your mentor.

UPF-BSM is the management school of Pompeu Fabra University, a university internationally recognized for its level of excellence in teaching and research.

Our purpose is to contribute to the development of management and to people who put it into practice. We train professionals who are capable of managing companies and institutions and leading projects with a global vision. People who seek to add value , innovate and transform society through a commitment to culture and global wellness.

Why should you choose us?

We connect the university with business through innovation, social transformation, and research. Our management vision is strategic, it is based on international best practices and it is focused on people.

We propose solutions to the challenges faced by the business, social and institutional environment with the vocation of transferring results to society. We want to generate knowledge and economic and social impact.

We offer an active, personalized, and interdisciplinary learning model that prepares students to become professionals capable of moving in constantly changing environments.

We have a values-based culture such as ethics, social responsibility, transparency, rigor, sustainability, diversity, humanism, and culture. We have a creative and transformative vision with a vocation for excellence in teaching, research, and knowledge transfer.

A business school connected to the world

The interest of new management in challenges related to global welfare requires approaching education from an international perspective.

An international vocation with a global vision of challenges of the future

We understand internationalization as a transversal project that permeates all areas and activities of our school. Its objective is to provide the content with a broad and universal vision that can be shared by teachers, management, and students from around the world.

In addition, at UPF-BSM, as an extension of UPF, we obtained wide international recognition for the excellence of our work in teaching and research.

The international ambition to provide solutions with a global impact

We promote the mobility of our students and professors with the aim of fostering the creation of international networks and alliances with reference actors, developing joint experiences. These alliances allow us to be an active part of the world and to fulfill our international ambition to provide solutions with global impact.