MA International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you are interested in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

In this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models and cover global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have the knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

What you'll experience

On this International Marketing Master's, you'll:

• Get a grounding in marketing principles and theories
• Study all aspects of marketing, including branding, social media marketing and consumer analytics
• Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
• Improve your knowledge of different cultures and nations to make yourself a more effective member of the international marketing community
• Apply what you learn as you learn, including working with the local business community
• Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
• Benefit from the experience of guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)

You may also

• Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM (subject to travel restrictions and the Covid19 pandemic)
• Immerse yourself in a different culture on a week-long self-funded study visit to a European university (subject to travel restrictions and the Covid19 pandemic)
• Obtain additional qualifications that will boost your CV via online training for qualifications such as Google Analytics and Ads

We’re proud to be a breath of fresh air in the academic world – a place where everyone gets the support they need to achieve their best. We’re always discovering. We don’t fit the mould, we break it. Just as the world keeps moving, so do we.

We’re closely involved with our local community, and we take our ideas into the global marketplace. We partner with businesses, industry, and government to set the course for a better future. And we educate and transform the lives of our students to help them achieve their potential. We stand out, not just in the UK but in the world. We excel in research areas from cosmology and astrophysics to cybersecurity, forensics, and sport science. Since the first day we opened our doors, we've looked towards the future. And we're here to help you shape it.