MSc Marketing

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Marketing Highlights

Professional Accreditations

• Accreditation has been gained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations. Students can undertake the CiM Certificate in Professional Marketing, which requires them to complete 1 online module (students are exempt from 2 other modules) or the CiM Diploma in Professional Marketing, which requires them to complete 2 online modules (students are exempt from 1 other module).
• The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Industry Links

• Students will have the opportunity to apply for a minimum 12 weeks paid internship as an option in Semester 3, students will be required to undertake an action research project and submit a report based on this. This option is instead of undertaking a traditional research dissertation or an academic research project. This option, only available to top high-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.

World-Class Facilities

• The Marketing Analytics for Managers module features SAS software. SAS Institute is a provider of tools, technologies and services focused on business analytics. A recent study shows SAS dominates the global advanced analytics market. This again is a signal to employers that our students have the theoretical, practical and industry-standard software skills to compete.

Student Experience

• Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.

Queen's University Belfast is one of the leading universities in the UK and Ireland with a distinguished heritage and history.

Founded in 1845 as Queen's College Belfast, we became an independent university in 1908. The University is a member of the Russell Group of UK research-intensive universities, combining excellence in research and education with a student-centred ethos.

Queen’s campus is at the heart of Belfast in Northern Ireland which has the lowest cost of living in the UK (Mercer Cost of Living City Ranking 2021) making it a more affordable option for students.

A World-Class Education and Student Experience

Queen’s offers a world-class education that prepares our students for leadership and citizenship in a global society.

Our inspiring alumni comprises outstanding scholars, Nobel Prize winners - such as Seamus Heaney and David Trimble - and influential leaders who are making an impact in Northern Ireland and across the globe.

Programmes are focused on preparing students for future employment. Students not only learn the core academic material from the staff at the forefront of their discipline but also learn how to put it into practice through practical workshops and hands-on sessions, ensuring that upon graduation, students are ready to step up as the next generation of industry leaders.

A Global and Inclusive University Community

Queen’s is attracting global talent to Belfast.

We currently have staff and students from over 80 countries, helping to create a multicultural and vibrant campus. They are joining a university that is committed to attracting, retaining, and developing the best global talent within an environment that enables them to realise their full potential.

An innovative, welcoming, and inclusive place to work and study, Queen’s is a leader in gender equality and diversity and currently holds a prestigious Athena Swan Silver Award. The University also holds 14 School Awards comprising 3 Gold, 6 Silver and 5 Bronze.

Research That Shapes Worlds

Queen’s University Belfast is globally connected and networked with leading universities across the world.

We continue to drive forward research to shape worlds, focusing on five key areas. Ensuring a healthy living for all through developing solutions and treatments for diseases; helping to deliver a transformative and sustainable economy for future generations; leading to securely connected intelligence and AI and the data revolution. We are at the forefront of delivering future-focused human-environment relations; and will continue our strong history of expertise in conflict resolution and building inclusive and cohesive communities.

Ranked 24 in the UK for Research Power

We are forward thinkers and will continue to direct and shape research to help support a workable environment and society.

88% of our research has been assessed as world-leading and internationally excellent, 99% of our research environment was assessed as world-leading or internationally excellent and we are ranked 24th in the UK for Research Power (REF 2021/ Times Higher Education).

Northern Ireland's Legendary Beauty

Queen’s University is situated in Belfast, the capital city of Northern Ireland.

In a city with innovation at its heart, technological advances infiltrate every sector helping to build our competitiveness on the global stage. Belfast is in the world’s top 10 Digital Economies of the Future - the only UK city outside London to be listed (Financial Times’ fDi Intelligence, 2018) and was voted one of the top 15 friendliest cities in Europe (Condé Nast Traveller, Readers' Choice Awards 2021).

It is one of Europe's most hip, vibrant and affordable cities, lauded for its energy, and rich in culture and history. Queen's stunning campus is within Belfast's Queen's Quarter, with cafés, bars, restaurants, superb shopping, and entertainment venues (Complete University Guide 2022).