MS Marketing

Do you wish to thrive in one of the business world's fastest-growing and most innovative fields?

Purdue's Master of Science in Marketing (MSM) program and faculty appreciate that marketing is both an art and a science. We'll prepare you for a career in marketing consulting, marketing research/analytics, UX/UI design, business development and more.

The MSM program will give you experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. Electives and small group immersion courses allow you to tailor your curriculum to your career plans.

Purdue University's new Mitchell E. Daniels, Jr. School of Business will create the next generation of students ready to lead, or found, great companies and transform society.

The Daniels School of Business will build upon Purdue’s mission as a land-grant university to make education more affordable and accessible. It is comprised of the Bruce White Undergraduate Institute and the Mitchell E. Daniels, Jr. School of Business Graduate Institute.

The Bruce White Undergraduate Institute is the result of a $50 million gift from the Dean and Barbara White Family Foundation to honor Bruce White, former Purdue Trustee and founder and chairman of White Lodging. It will provide students greatly enhanced experiential learning opportunities, revised curricula to stay at the cutting edge of business education, and an enhanced understanding of the role of business in society.

The Mitchell E. Daniels, Jr. School of Business Graduate Institute honors original school benefactors Herman and Ellnora Mitchell E. Daniels, Jr. School of Business. It allows students to learn in residential, online or hybrid settings to further their careers in a vibrant ecosystem, giving them analytical and problem-solving skills to move industry forward and change the world.

We will prioritize four foundational pillars:

• Excellence at Scale
• Integrating Business with Technology
• Transformative Learning
• Cornerstone for Business