How to increase the organic visibility of your website
The online master "Executive Master in SEO Specialist" is designed for all those who need to understand and deepen the concept of search engine optimization and who wish to deepen strategies and dynamics to bring better quality traffic to their website .
Why choose this course?
The online master "Executive Master in SEO Specialist" and its contents help to make the skills related to the visibility of your site on search engines your own, deepening the aspects relating to content and structure. It is important to understand the functioning of search engines, which is deepened within the course, showing what a SERP is and the elements that compose it. The course analyzes the content elements (such as metatags, heading tags, writing content for the web and image optimization) and structural elements of a site (such as URLs, sitemaps and robots .txt) useful for better positioning and greater visibility. Dedicated modules within the course focus on how to intervene on the elements of the site that need to be optimized and it is possible to understand some WordPress features, such as plug-ins, and how to act within the CMS to correctly insert content .
Within the basic online Master "Executive Master in SEO Specialist" it is also possible to learn concepts more related to strategy and learn the tools to benchmark, understand the positioning compared to competitors and understand how to act if necessary to improve it, as well as work on '' identification of keywords, search trends and users' search intent. Finally, part of the course is dedicated to optimization outside search engines, in the light of a digital market increasingly made up of different players, such as social networks, in which users move in a liquid way in search of information.
What will you learn with this course?
Sign up for my "Executive Master in SEO Specialist " online course and you will have access to my lessons where you will learn:
- Know how search engines work and understand how to define an SEO strategy;
- Analyze and optimize the contents so that they are effective for the search engine and in line with what the user is looking for;
- Create textual content from an SEO perspective;
- Know the main SEO Marketing Tools of analysis and know how to use them;
- Knowing how to optimize links and understand how to acquire them naturally.
By signing up for the course you will have these bonuses: