Magister Zarządzania Turystyką

This master's program combines advanced management skills with aspects of new digital technologies and sustainability. Tomorrow's tourism managers learn how to achieve a balance between economic, ecological, and social concerns.

This master's program aims to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social, and environmental upswing at present and in the next decade.

Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, use new technologies in a target-oriented way for the management of tourism businesses and destinations, analyze and use Big Data for the optimization of tourist flows, and the adaptation of services.

As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.

The Free University of Bozen-Bolzano was founded in 1997. Our university has a strong international outlook, as testified by its multilingual courses (German, Italian, English, and Ladin) and the high number of students and teaching staff from abroad.

The taught modules on offer and our research projects are linked to international and inter-regional networks. For example, within the Euregio project, we are partnered with the universities of Innsbruck and Trento, and we are committed to reaching top quality standards.