MSc w Międzynarodowym Marketingu

The MSc in International Marketing allows you to develop a marketing specialization and a targeted skill set in project management, in France and internationally. This dual skill set will allow you to support your employer in developing new, high-potential market positions. You will also learn how to analyze a business’ competitive positioning using targeted monitoring, and to offer innovative and effective development strategies that are based on precise and reliable data.

Accreditations

Recognized by the French Conférence des Grandes Ecoles

Founded in 1963, the ISC Paris Group is one of France’s few private, independent higher education groups–founded by business and educational visionary Paul Icard. The ISC Paris Group focuses on two “educational brands”: ISC Paris Grande École is one of the top 20 French Grandes Écoles that belong to the Conférence des grandes écoles. ISC Paris holds three international accreditations: AACSB, AMBA, and EPAS. ISC Paris Global Programs is a leader in developing specialized degree programs that require three to five years of university study after high school (Bac+3 to Bac+5 in the French system), and Executive Education programs.

Paul Icard was a multi-talented and dynamic personality–a human resources director, artist, student of abstract art pioneer Francis Picabia, a student of psychology, and the author of a book on workplace psychology.

Icard’s ambition was to select and train the next generation of corporate managers. He saw the corporation as a living organism, open to the outside world and able to adapt to any situation. To help students grow from learners into agile professionals capable of reflection, action, and open-mindedness, Icard envisioned a curriculum in which students were most importantly entrepreneurs in every situation they encountered: in the classroom, in associations, in Student Enterprises, in their businesses, and in every situation they could envision.

Icard’s Vision

In the ISC Paris Group, we are committed to keeping Paul Icard’s groundbreaking inspiration alive. We strive to be the top educational group for Action Learning and management education, with an emphasis on active instruction, the student experience, innovation, and multiculturalism–all for the benefit of our students’ personal and professional growth.

Our Mission

In the ever-changing corporate world, we can summarize our mission as follows:

To enable our learners to reveal their talents which serve society and enterprises for a sustainable future in an international context.

In this context, our mission aims to:

• Encourage students to be responsible for their education, to develop their leadership skills, and to prepare them to meet worldwide challenges.
• Cultivate our students’ critical thinking skills, to help them become responsible and ethical managers; to develop their decision-making skills through practical and professional experiences in a multi-faceted environment.
• To contribute to new knowledge and innovation in management, management practices, and management education, to benefit the academic and business worlds.
• To support corporations’ training and hiring needs.
• To actively participate in discussions that help to maintain, promote, and develop the French higher education system.