MSc w Brand and Marketing Management

The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalization of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.

This specialization aims to teach you how to manage all the phases of the development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market, and follow-up of the client on physical and digital platforms.

Welcome to ICN Business School

Founded in 1905, ICN is one of France's foremost business schools, highly recognized thanks to national and international accreditations: AACSB, EQUIS, and AMBA. The school is a member of the Chapter of the ‘Grandes Écoles de Management’ in the Conférence des Grandes Écoles .

ICN Business School’s identity and development are rooted in the links between Management, Technology, and Art [ARTEM]. Thanks to the transdisciplinary cooperation with the School of Art and Design and the School of Engineering, ICN students are able to combine a solid education background with professional experience and a Creative way of thinking .

The mission of ICN Business School is to provide innovative and transdisciplinary education that enables students and practicing executives to become responsible professionals capable of acting in the global business environment. ICN Business School faculty engages in knowledge creation at the crossroads of art, management, and technology that contributes to the advancement of impactful knowledge and sustainable practice in the business and organizational fields.

ICN offers high-level programs in management, from undergraduate to postgraduate level with a wide range of specializations.