BBA-Marketing

The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.

Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.

What We Offer:

Ranked in The 10 Best Business Programs in America, 2019; Best Online Colleges, 2020; Best Online College for Value, 2018; Best Value Schools Georgia, 2019; Top 50 MBA Programs, 2018; Best Marketing Degree Program, 2020; Top Bachelor's in HR, 2018

A team of faculty who are consistently recognized by students and peers as the top teaching faculty on campus – engaging, offering substantive advisement, and available to assist their students.

The latest innovative technologies are integrated into our curriculum and our classrooms. Learning tools are in place with an emphasis on using technology to solve the various business problems facing companies today.

Mission Statement

The mission of the College of Business and Computing is to provide its diverse student population quality undergraduate and graduate-level educational programs that produce graduates with the knowledge and skills to help them excel in their business careers, further academic studies, and fulfill their personal potential. We strive to enhance students’ academic experience through relevant faculty teaching activities, community service, applied scholarly endeavors relevant to the southwest Georgia region, and professional activities. This commitment includes abiding by the following standards:

• Honesty and integrity in interactions and undertakings
• Respect for the rights, differences, and dignity of others
• Accountability for personal behavior