Magister Zarządzania Marką Luksusową

Luxury goes beyond consumption: it is the narrative that surrounds the brand - its heritage, story, and excellence.

Luxury brands have their raison d'être in creativity. They add value to their products and services by offering their target audience deeper meaning and intangible value. Luxury has always been associated with the desire to express one's status. While in the past this was expressed through physical goods, today it is increasingly conveyed through unique experiences. The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.

Students will learn how a brand's purpose and range fits within a broader demographic, social, and cultural landscape. Tomorrow's luxury brand managers will explore the emerging values attached to the concept of luxury. Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviors, and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.

Double Award Master

The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.

Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.

The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.

Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.

Duration

Academic Master's Programme: 11 months Double Award Master's: 14 months

Domus Academy is a postgraduate Design school located in Milan with Italian and International accreditation. With its masters and advanced courses its goal is to create the next generation of game changers and leaders of tomorrow by putting together different areas of knowledge for cross-disciplinary workshops and internships in collaboration with brands and companies in fashion, product design, interaction design, luxury goods, and more. With experts and opinion leaders present in lectures, labs, and boot camps students will create many connections that will accelerate their careers.

Recognized as One of the Best Postgraduate Design Schools in the World

Our vision is to support next-generation designers to change the future. We are a visionary school of design research and experience, an open and interdisciplinary environment to work on visionary projects with avant-garde companies. Through the ‘learning by designing’ method, we support talents in developing the mindset to find creative solutions in future scenarios.

Why Domus Academy?

Envisioning the Future and Inspiring Life & People all over the World, through Design.

Are you obsessed with Design, in all its forms, and by the Future? Come to Domus Academy!

1. A Place for Envisioner

The visionary school of design research and experience supports the next generation campscustomizableplansRatePostgraduaterecognizedcareersboot camps to be system game-changers and leaders of tomorrow, encouraging young talents to use imagination and creativity to shape the world and create change.

2. Cross- Knowledge Profiles

The school has always focused its pedagogical approach on vertical knowledge as well as on horizontal skillsets, contaminating different areas of knowledge and providing students with a long-lasting curriculum.

3. Real International Environment

An open international and collaborative environment where talents can work with faculty and companies on future-based concepts through disruptive and cross-disciplinary design approaches.

4. Unique Experience & Career Opportunities

Learning methodology based on multiple activities: lectures, workshops, labs, boot camps, and customisable study plans. Connections with companies and professionals, masterclasses with designers and Alumni. Highest Certified Placement rate.

5. Iconic Postgraduate Design School in the Design Capital

Full range of Postgraduate courses with Italian and International accreditation. Based in Milan, the world’s capital of fashion and design. Internationally recognised as one of the most iconic Schools.