MSc Data Analytics and Marketing (CIM)

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge-driven decisions. By developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

At Arden University we believe everyone, everywhere has the right to gain the life and career benefits that higher education can bring. We are dedicated to making the university experience convenient and accessible to ambitious and motivated people like you, which is why we’re the fastest-growing university in the United Kingdom*.

Our mission is to connect adult learners like you with higher education study opportunities that give you the tools you need to fulfil your career and life goals. We challenge conventional perceptions of degree study by providing flexible, vocational courses with timetables and learning options that fit around your life commitments.

Arden University has seven modern study centres across the UK in some of the country’s most diverse and thriving cities, including London, Birmingham, Leeds, and Manchester.

*More first year UK undergraduate students 2015-2021 than any other university (HESA data)

Accreditations

Many of our programmes are accredited by internationally recognised professional bodies, which ensures high standards of quality and provides access to additional resources for your career success.

Why Study with Arden?

Study a modern degree in the UK

Studying with Arden in the UK offers a modern way to learn which gives you the benefits of campus life alongside the flexibility to fit your studies around your other life commitments. You’ll spend two days a week attending lectures at your chosen UK study centre, giving you the freedom to choose when and where you’ll undertake the remainder of your self-guided online study.

Focus on employability

All our programmes are designed with your career in mind. Our tutors are invested in your success both in and outside of our courses, and our programmes include opportunities to apply practical skills in individual modules and complete an independent research project. As an Arden student, you can take advantage of the resources in our dedicated Careers Portal:

• CV builder
• Interview simulator
• Global job search engine
• Employer advice
• Bonus business skills courses

Applied skills

When you graduate with your degree from Arden University, you will:

• Have shown your ability to learn and solve problems in your focus area
• Have an in-depth understanding of your subject matter
• Be able to make a decision about how to manage your career planning as a result of your modules
• Have transferable skills that will maximise your employability and career potential

Study resources at your fingertips

• Thousands of carefully handpicked books and journals available in our online library
• Easily downloadable materials
• Accessible on any device, even offline
• At your own pace study content