Master of Science in Marketing

Overview

The Master of Science in Marketing is a 34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, digital marketing, and Brand Management, or supply chain management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected to be a stepping stone to the Ph.D.

The MS in Marketing is designed for individuals who:

• Want a specialized, research-oriented marketing degree,
• Want to prepare themselves for leadership in the discipline,
• Want to prepare themselves for more technical careers in marketing, marketing communications, or marketing metrics,
• Want to meet the minimum qualifications for teaching at SACS and/or AACSB accredited institutions.

Students with no academic preparation in business must complete foundation coursework in statistics and marketing. This requirement can be met by completion of the QMB 6305 Managerial Decision Analysis and MAR 6815 Marketing Management.

Students who have completed an undergraduate degree in a business discipline other than marketing at an AACSB-accredited institution within five years preceding admission to the program may be eligible to waive the statistics requirement but must complete MAR 6815.

Students who have completed an undergraduate degree in marketing at an AACSB-accredited institution within five years preceding admission to the program may be eligible to waive both foundation courses.

Overview

The University of South Florida is a large, public 4-year university offering undergraduate, graduate, specialist and doctoral level degrees. The USF System includes three, separately accredited institutions: USF; USF St. Petersburg; and USF Sarasota-Manatee. Serving more than 50,000 students, the USF System has an annual budget of $1.7 billion and is ranked 45th in the nation for research expenditures among all universities, public or private.

USF is comprised of 14 colleges offering more than 180 undergraduate majors and concentrations—with some of the most populated colleges being USF Health, Arts & Sciences, Business, and Engineering. We also have numerous degree programs at the graduate, specialist and doctoral levels, including the doctor of medicine. USF prides itself on being a high-impact global research university dedicated to student success.

USF St. Petersburg offers an intimate, waterfront campus environment with smaller classes and an emphasis on community engagement. It offers more than 40 graduate and undergraduate programs in the Colleges of Arts and Sciences, Business and Education.

USF Sarasota-Manatee similarly offers a smaller, personalized learning setting while its scenic campus is an important piece of Sarasota’s Cultural Corridor. It offers over 40 academic programs with four main dynamic colleges in Business, Hospitality & Tourism Leadership, Liberal Arts & Social Sciences, and Science & Mathematics.

USF at a Glance

• Founded: 1956
• Undergraduates: 37,333
• Graduate Students: 10,677
• Total number of students who received financial aid in 2016-17: 38,638
• Average financial aid awarded: $10,774
• Accreditation: Regionally Accredited, Southern Association of Colleges and Schools
• Student-faculty ratio: 21:1
• Average class size: 33 students
• Faculty & Staff: 16,028
• Diversity: 41% of students are African American, Black, Asian American, Hispanic, Native American or multiracial.
• Countries Represented: 128 and 10% of the total student population