Marketing

In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; and develop distribution and sales strategies.

UNC’s award-winning faculty includes top professors, experienced executives and practicing business professionals, all with the same goal in mind: preparing students for a successful future in the business world. They are dedicated professors who thrive on interacting with students and helping them succeed.

University of Northern Colorado's Kenneth W. Monfort College of Business (MCB) delivers excellence in business education.

We recognize group decision-making is pivotal in today's business environment, so students’ teams are prevalent inside our classrooms. Internships, real-world classroom projects and memberships in professional organizations provide practical experience to prepare you for the business world.

University of Northern Colorado offers highly ranked programs with small class sizes - which allows students to connect with faculty and each other on a more personal level.