BSBA Marketing

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.

We will expect you to take responsibility for your learning by attending every class, contributing to your teams and to your class discussions, keeping your word, and reaching your goals.

Marketing is an exciting area that addresses many of the changes taking place in business-to-consumer and business-to-business environments. Our field includes digital and other media promotions including working for either clients or ad agencies, planning social and mobile campaigns, and analyzing the results of your work. We prepare you to go into business-to-business sales or to be part of a global marketing organization, to work in supply chain management or in services marketing. Our internship program is one of the best in the college. You will have many opportunities available to secure at least one internship over the course of your studies. Students have found that the experience gained through the internship process has helped them better understand classroom discussion topics.

Along with the required major courses of consumer behavior, business-to-business marketing, marketing research, international marketing and integrated marketing strategy, you will take four electives chosen from a very broad selection of courses.

About the University of Denver

Founded in 1864—just a few years after the city of Denver itself was founded—the University of Denver is one of the country's premier private universities. The University's 125-acre campus, a few miles south of downtown Denver, is home to more than 11,500 students hailing from all regions of the United States and 83 other countries. The University offers:

• more than 100 undergraduate programs of study.
• more than 120 graduate and professional programs.

Regardless of what they inquire, the students embark on a personal educational journey that helps them find and follow their individual purpose.

COLLABORATIVE, EXPERIENTIAL LEARNING

Our students work closely with faculty, peers and members of the community on projects, research, and fieldwork. They cross disciplines to discover new perspectives and approaches to problem-solving. In and out of the classroom, our students learn by doing, whether they're collecting data in the field or putting theory into practice in a clinical setting.

MAKING AN IMPACT, LOCALLY AND GLOBALLY

Not only do we work to improve our immediate community, but we send our students and faculty abroad for study and research with wide-ranging impact. Just as important, we welcome students and faculty from all over the world to bring new ideas and insights to our campus. Through local and international service learning programs, our students have worked alongside communities everywhere from downtown Denver to Africa, Europe, Asia and beyond. Research led by our faculty and students has made a tangible difference in a huge range of fields, generating new medical technologies, environmental safeguards, archaeological discoveries and much more. But the most significant impact the University has is through its alumni. When they leave here, the students go on to make meaningful and lasting contributions to their professions and their communities.

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