Master in Marketing e Mercati Globali

Il Master in Marketing e Mercati Globali è un programma di MSc di due anni organizzato in due percorsi distinti:

• Marketing Globale, in italiano, fornisce agli studenti conoscenze e capacità nel campo del marketing (marketing al consumatore/retail, trade marketing e marketing business-to-business), contabilità, diritto dell'UE e diritto della comunicazione. Gli studenti seguono anche corsi avanzati in statistica per il marketing e economia industriale. Gli studenti di questo percorso possono ricevere un doppio diploma con l'Universidad de Belgrano (Licenciatura en Comercializaciòn) in Argentina;
• Global Management, in inglese, fornisce agli studenti conoscenze e competenze in gestione strategica, business internazionale e marketing, imprenditorialità, gestione dell'innovazione, contabilità globale e finanza aziendale. Gli studenti seguono anche corsi avanzati in econometria, analisi aziendale, decisioni basate sui dati e organizzazione industriale.

Gli studenti di questo percorso possono trascorrere il secondo anno presso l'Antwerp Management School (AMS) in Belgio per ricevere un Doppio Diploma con il MSc di Global Management dell'AMS.

L'ammissione a questo programma è subordinata a una solida preparazione in gestione, economia e metodi quantitativi. L'ammissione è subordinata al possesso di un certificato di lingua inglese di livello B2.

Alla fine di questo programma, gli studenti acquisiranno le conoscenze e le competenze necessarie per intraprendere una carriera in varie attività aziendali come analisi di mercato, strategia competitiva, marketing, vendite e comunicazione aziendale, logistica e gestione dell'innovazione.

Bicocca is a young university that will connect you with students from all over the world. You will not just be a student here. You will be a member of the global community. Since its foundation, the University of Milano-Bicocca has reached beyond its borders entering into various agreements with European and non-European universities.

Research is always global. Our teachers are members of international research groups that share numerous projects and initiatives, with a common commitment to increase the quality of teaching. Our focus on innovation offers students competitive and practical training

Our tradition

At Bicocca, we’re always changing with the world around us, combining scientific rigour with a capacity to evolve as we tackle new challenges and strive for higher goals. Quite simply, Bicocca is a way of life.

Students, teachers and staff members share the common aim of wanting to maintain Bicocca’s leading role in education, ethics, respect, skills and expertise. Together, we have built a stimulating and open environment where we can fuel passions, skills and knowledge. Bicocca isn’t just about education - it’s also about commitment, culture, knowledge, technology, hard work, and success.

Bicocca is more than a university.

Mission & Vision

Through our broad and rich educational offerings, we aim to allow students to find their real vocation, advance their own interests, take a critical look and acquire skills and solid know-how to build their profession.

Excellent teaching, excellent research, and high-quality service place focus on the individual, as the pillars of a modern, future-oriented university.

Our university teaches its students to seize the world’s opportunities and not to be frightened to confront them and put themselves out there. It is an inclusive university that shares, respects and protects diversity, as one of its main values.

Bicocca is a leader in local and international cultural development.