Laurea in Marketing

Neuromarketing, e-Commerce, Big Data, and Digital Ecosystem

Marketing is a very broad discipline that integrates and combines numerous activities, including market research, product and brand development, pricing strategies, creation, maintenance, and promotion of distribution channels. and marketing, promotional actions, and institutional communication.

The new Bachelor's Degree in Marketing includes the most innovative commercial communication trends and techniques and adapts to the demands of a market that is in constant evolution, increasingly globalized, and in full digital transformation.

This new curriculum represents an advance in marketing training, as it enhances the relationship and experience with the consumer, the digital approach, internationalization, and the weight of strategic brand communication. It has subjects such as CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, Marketing and entrepreneurship models, Innovation in product and service design, Brand Management and Storytelling, and branded content, among others.

This exclusive program promotes the development of the processes necessary to open and manage an online business, communicate, relate to, and retain new consumers in any channel, as well as work in a global environment, providing extensive knowledge on big data, consumer experience, and brand strategy.

Degrees related to the field of marketing have emerged as a valuable option to cover the needs of the market in an area of high demand and with positive employability expectations for the future, so in Nebrija University's Bachelor's Degree in Marketing, you will be prepared so that, in addition to having up-to-date and specialized knowledge in marketing, you will know how to present in public, can negotiate, express yourself and communicate effectively, write a report correctly and measure risk and the different variables in making strategic decisions within a company.

This is a Marketing degree that is located in the School of Communication and Arts, and that reinforces the philosophy of the consumer at the center of any strategy, and of the brand as the axis of communication.

We know that content is as necessary as the skills and abilities required by the current market, which is why at Nebrija the orientation of the Bachelor's Degree in Marketing is eminently practical. We train and prepare our graduates to practice their profession with full guarantees in a market in total transformation. The objectives to be achieved in the program are:

• Knowledge of the sociocultural, political, business, and economic environment, where the marketing expert's professional practice is framed, as well as the techniques and tools necessary for professional performance.
• Promotion of analytical, critical, and interpretive ability, to provide effective solutions in highly competitive business markets, and a strategic mentality that allows them to make decisions efficiently.
• Promotion of students' communication skills with the intention that they use language and argumentation effectively and correctly in the field of their professional activity.
• Respect in the professional activity of the fundamental rights and the regulations marked by the Marketing area.

Innovative education aimed at commercial communication

Company Internships

Banco Santander, BMW, Telefónica, and Microsoft are some of the partners of this Undergraduate Degree, validating the quality of the curriculum and where students can perform their professional internships.

Innovative Curriculum

This new curriculum is an advance in the education of marketing, as it enhances the relationship and experience with the consumer, the digital approach, internationalization, and the weight of strategic brand communication. It has subjects such as CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing, Brand Management, and Storytelling.

Perfect Complement

The Bachelor's Degree in Marketing represents an ideal complement to other degrees that expand the professional range of our graduates, such as Advertising and Public Relations, Tourism, Business Creation, Administration, and Management.

30 Years of Training Marketing Professionals

At Nebrija University, we prioritize the establishment of a comprehensive knowledge foundation that spans across all areas within the School, a crucial step before delving into the specialized aspects of each Bachelor's Degree. A learning model that has 30 years of experience in training Advertising and Marketing professionals.

Since its creation, Nebrija University has maintained the differentiating values of its educational model, based on quality teaching and on research as knowledge creation, with comprehensive training in the skills, competences, and abilities of all its students. These are key principles to achieve the development of individual talent and the best opportunities for professional integration.

Our philosophy is to learn by doing, which becomes a unique university experience. It is a vital experience in the transformation of the student towards global knowledge, in order to star and lead the changes in which he/she is immersed. The "Nebrija" student focuses on the construction of knowledge for life's important challenges.

Also, there is a firm commitment between the University and companies for the development of training in professional skills, which guarantees quality internships for the student, in order to achieve his/her ambition to grow in life and intellectually during the university phase.

The Board of Trustees of Nebrija University and the Academic Councils, made up of relevant personalities, link their knowledge and prestige to the study and research programs. Nebrija University students know how to fully articulate their knowledge and skills within the national and international society in which they will carry out their professional skills.

What sets Nebrija University apart?

• Employability and orientation towards the profession, with internships in companies and institutions for 100% of the students.
• Academic Excellence with personalized teaching in small groups, the closeness between teachers and students, and the meeting of relevant people from the academic and professional world.
• Internationalization with bilingualism of international students in Madrid and with programs abroad, one of the essential experiences before finishing the studies.
• Pedagogical innovation with spaces of knowledge and employment to be creative, enterprising, and interact in the university with all sectors, such as that of the automobile, performing arts, international relations, communication, etc.

Who was Antonio de Nebrija

Elio Antonio Nebrija was born in Lebrija (Seville) - hence his pseudonym - in 1441. He studied Humanities at the University of Salamanca and continued his philological studies in Bologna, where he interacted with Italian humanism. His teaching began at the University of Salamanca, to which he devoted a large part of his life. Summoned by Cardinal Cisneros, he went to the University of Alcalá to participate in the publishing of the Polyglot Bible, a project he abandoned due to differences with the group of translators. The last years of his life were spent teaching at the University of Alcalá, where he died in 1522.

The illustrious humanist struggled throughout his life to recover the cultured Latin spoken by Cicero and Quintilian and that was being lost in favor of vulgar speech. For this, he based it on the natural method, which started from a good knowledge of the Romance language -the language of the people-, as the best means to avoid losing that cultured Latin.

Among his works the following stand out: Introductiones latinae (1481), Lexicon latino-castellanum et castellano-latinum (1492), Gramática castellana (1492) and Reglas de orthographia en la lengua castellana (1517). Of all of them, the most important, for the repercussion that it has had in Hispanic philology, is that on Castilian Grammar, which is the first codification of a modern language, and whose prologue is dedicated to Queen Isabel the Catholic.

Internal Quality Assurance System

The Internal Quality Assurance System is the set of documented processes necessary to manage and control the proper development of the daily activity of Antonio de Nebrija University. Through the IQAS, the needs are analyzed, the processes are defined and a follow-up is maintained, all while ensuring continuous improvement.

This makes the Internal Quality Assurance System a living document, which must be revised and adapted as the organization or its activities change.

It is a unique system that encompasses all the centers and schools of which it is composed, as well as their corresponding processes. It was prepared by the Technical Unit for Quality (TUQ), under the University Rectorate, with the collaboration of all departments, both academic and administrative, from which it is structured. For this, TUQ has taken into consideration the guidelines promoted by ANECA through the AUDIT Program, which aims to guide Universities in the design of Quality Internal Assurance Systems.

Awards / Rankings

The commitment of Nebrija University to academic excellence, training in leading companies, innovation in multidisciplinary programs and international education, place Nebrija University in the top positions of the most important university rankings.

Nebrija University is a safe choice and the data confirms it.

The rankings recognize Nebrija University to be at a high university performance, a consequence of our differentiating elements:

• Academic Excellence
• Employability
• International Orientation

Rankings

• U-Ranking 2018 of the BBVA Foundation and the Economic Research Institute (IVIE).
• QS Stars International Ranking - QS World University Rankings 2019.
• University Transparency Ranking 2018 of the Commitment and Transparency Foundation.
• Recognition of the Secretariat of Higher Education, Science, Technology, and Innovation of Ecuador (SENESCYT).
• Global Ranking CEO Magazine - MBA Program of Nebrija Business School.
• Global TOP 100 Best Masters in the field of Entrepreneurship.
• Recognition of the Ministry of Education of the People's Republic of China.
• Madri+d Foundation - DOCENTIA – NEBRIJA Model.
• Ranking of 250 Master’s Degree Programs by El Mundo - Two degrees from Nebrija University stand out in the classification.
• CYD Ranking - from the Fundación de Conocimiento y Desarrollo (Knowledge and Development Foundation).