Laurea in Marketing

Official Degree: Degree in Marketing Duration / ECTS: 4 years / 240 ECTS Places / Campus: 65 / Moncada - Alfara; 20 / Elche Taught in: Spanish Learning outcomes

That makes us different?

1. The employability of the student, in the center

We are obsessed that the student jumps into the working world in the best conditions. Therefore, our curriculum is connected with the employability of the future: internationalization, innovation and creativity in the management and strategic direction of resources.

2. The international dimension

• Free supplementary training in English from first to fourth to improve the starting level.
• Matters within the curriculum that reinforce language competence: taught in English or English for technical use.
• International exchanges: with our Erasmus coordinated program with mobility in several European countries, so you can study a semester or course in another country.
• Opportunities for international internships.

3. Direct contact with the profession

Because we understand that in order to become a good manager in the company, you must be in contact with the best professionals first. For this reason, we articulate your training from two key milestones:

• We have visiting professors, key professionals from relevant organizations, who attend each course to share their experience with the students.
• Throughout the degree, visits or other training activities are scheduled in companies to make contact with the reality of each sector.

4. The case method

We use this method as a transversal learning tool:

• It is applied in all the courses from the first grade.
• All the subjects that are taught throughout the course are involved. So the student becomes aware of the importance of each of the subjects taught and the interrelation that exists between them.
• Visits are scheduled to the companies under study and talks with those responsible for them.

5. Double degrees of the specialist in double degrees

You can study at the same time two university courses with compatible schedules, with all the classrooms in the same facilities and, of course, without paying twice as much. So are the double degrees of the University specialist in double degrees.

• Double Degree in Marketing Advertising and Public Relations
• Double Degree in Business Management Marketing

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CEU Community - UCH

A university community at the service of society

Our mission

We are a Catholic University, a pioneer in the development of innovative educational projects. We are oriented to help people who learn with us to understand the discipline they study and to develop their professional activity with integrity and responsibility. Our reference is the values ​​of Christian humanism that constitute our criterion of thought and action for the improvement of society.

We are committed to a globalized society, to which we want to contribute:

• Fully trained people, prepared to develop a public life and contribute to the improvement of their environment.
• Relevant research and knowledge transfer and innovation.
• Entrepreneurial initiative applicable to business and social projects.

Our vision

We aspire to consolidate ourselves as a global University, innovative in its spirit and entrepreneurial in its action, that transmits these attitudes to the university community so that it transfers them to society. A university focused on the formation of valuable people in all senses - intellectual, professional and human - and doing it better and better.

A University determined to generate , by itself and through its graduates, an impact on society that contributes to improving it and becoming an international reference in the field of higher education.

Compromise and responsibility

We reflect on the consequences of our actions and respect the rules that govern us and the commitments we make.

University Advocate of the CEU-UCH

The figure ensures respect for the rights and freedoms of professors, students and administration and services staff, in view of the actions of the different university bodies and services.

Their actions are always aimed at improving university quality in all areas and is not subject to any mandate imperative in accordance with the principles of independence and autonomy.

Dignity and integrity

We recognize the inherent value of each human being as a rational and free being.

We are committed to the equality of men and women. We are as an organization and as transmitters of knowledge and values.

Equality Unit

The evolution of societies towards a more equitable reality, it is necessary that it passes through the incorporation under conditions of equality of all men and women who belong to it. Universities, as knowledge transmission centers, must also adopt this commitment, using the mechanisms at their disposal, such as equality units, and thus achieve the objectives entrusted to them.

• It informs and advises the governing bodies of the University regarding equality policies.
• Prepares, implements and evaluates the Equality Plans in the University, which will establish the objectives and strategies to be achieved in terms of promoting equal treatment and opportunities at the University.
• It informs about the regulations of the University and the procedures with impact on gender equality and opportunities.
• It supports the realization of studies in order to promote equality.
• Promotes knowledge by the staff of the University and by the students of the principle of equality.
• Disseminates the activities carried out on equality issues.

Respect and empathy: We pay special attention to the relationship with the other, recognizing the dignity of each person and their work. We are sensitive to the circumstances and needs of others and we care about each person who asks for help or guidance.

Solidarity: We assume that the common good is more than the sum of particular assets and we know that collective effort allows us to achieve achievements that are impossible to achieve individually.

Professionalism: We strive to be up to the expectations of the people with whom we relate and try to develop with rigor the professional activity that each one has entrusted.

Innovation: We feel an innovative University in many ways. We propose new ideas and initiatives to adapt to changes and new social and professional frameworks.

Integration: We believe in the value of the difference and we assume that we are part of the same whole, the CEU community. We add our differences because we consider them valuable, to enrich ourselves culturally and personally.