MSc Marketing

The MSc Marketing programme aims to provide an engaging and challenging academic experience that enhances marketing and business skills of its students. You will have the opportunity to develop your understanding of key marketing concepts and theories, as well as gain practical experience in applying these principles to real-world marketing challenges.

The course is designed to help students build their knowledge, transferable skills, and capabilities in areas such as market research, consumer behaviour, branding, and marketing communications. This programme with prepare students for mid to senior-level positions in a variety of sectors, including public, private and voluntary sectors.

This programmes core modules include:

• Foundations in Management
• Global Marketing
• Marketing Management
• Digital Marketing Communications
• Marketing Analytics
• Strategy and Innovation

This programme is also available as MSc Marketing with Advanced Practice which includes the addition of an internship or applied consulting project.

We are a university with a national and international reputation for excellence, innovation and regional engagement, making a major contribution to the economic, social and cultural development of Northern Ireland.

Our Core Business

Our core business activities are teaching and learning, widening access to education, research and innovation and technology and knowledge transfer.

Look at our courses and see how we're preparing students for tomorrow's world today.

Profile

Ulster University has a national and international reputation for excellence, innovation and regional engagement and continues to make a major contribution to the economic, social and cultural development of Northern Ireland.