MA Design Innovazione & Gestione del Marchio

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset, preparing you to become a leading brand, design and innovation manager.

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where the course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that are the foundation for its success.

We will cover each key component and teach students how to run these successfully, whilst addressing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the other postgraduate courses at UCA Epsom to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all to develop and deliver customer-centric products and experiences.

Industry links

Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.

You'll also have the opportunity to:

• Visit exhibitions
• Take part in conferences and industry events
• And use advanced study facilities such as the British Library and the City Business Library.

At UCA, we believe that creativity makes global communities more vibrant, more innovative, more human.

Which is why, for 160 years, our university has been a passionate advocate for creative education and research.

We offer courses in Architecture, Crafts, Fashion, Graphic Design, Illustration, Fine Art, Photography, Film, Media, the Performing Arts and Creative Business. Our programmes are acclaimed for their top teaching quality, and highly respected by creative sector employers.

But we’re a lot more than that, too.

Our goal

We want to inspire people to use their creativity to drive change, overcome challenges and improve the lives of others.

So we’ve designed our university to be an inclusive, dynamic environment.​ Our campuses across Surrey and Kent, our Institute for Creative Innovation in Xiamen, China, and our homes within partner organisations such as the Royal School of Needlework and Maidstone Television Studios all have one thing in common:

They are places to forge inspiring partnerships, make work with purpose and build real solutions to human problems across the globe – whether that’s as part of our vibrant teaching and research community, or as a student on one of our courses.