MSc Marketing

Ideal for those who wish to pursue, advance or switch to a career in Marketing, this programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying on UK campuses will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.

Course Requirements

• 2:2 or above from a UK bachelor's degree, or equivalent qualifications.
• International students additionally require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

Course Details

Our MSc Marketing seeks to equip our students with the knowledge and skills required to develop cutting-edge marketing strategies in a national and global context during periods of both stability and uncertainty.

This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real-life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data-driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.

Course Structure

• Global Business Strategy (15 credits)
• Innovation Management in a Digital Age (15 credits)
• Success Through Business Ethics (15 credits)
• Brand Management and Social Media (15 credits)
• Marketing and Digital Technologies (15 credits)
• Consumer Behaviour (15 credits)
• International Marketing (15 credits)
• Digital Marketing Analytics (15 credits)
• Strategies for the Digital Economy (15 credits)
• Business Project (45 credits)
• Professional Development (non-credit bearing)

Course Information

Assessment

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Duration

• 1 year full-time (2 years with Placement Year)
• 2 years part-time (3 years with Placement Year)

Fees

October 2023 - June 2024

• UK - £11,300 (London), £10,750 (Non-London)
• INT - £16,700 (London), £15,850 (Non-London)

September 2024 - June 2025:

• UK (Home Fee Payer) - £11,850 per annum (London) £11,300 per annum (Non-London)
• International (Overseas Fee Payer) - £18,500 per annum (London), £17,000 (non-London)
• Online £11,300

Overview:

The University of Law (ULaw) is one of the UK's longest-established specialist providers of legal education. In fact, we've trained more practising lawyers in the UK than anyone else.

And with such close links between law and business, it makes sense that a specialist in legal education is well equipped to develop an excellent business school, The University of Law Business School.

With a firm focus on practical learning, our Business School aims to make students employable and ready to succeed in the workplace. We pride ourselves on creating the right learning environment for you to achieve your business aspirations. That’s why we’ve adapted techniques used on our legal courses with the aim of developing an engaging specialist learning experience that will prepare you for a career in the world of business.

Flexible study:

We understand that everyone’s circumstances are different. That’s why we offer a wide range of study modes (full-time, part-time, on campus, online) across our courses to provide you with the greatest choice and flexibility you need to succeed in your studies.

Our Business School campuses are in London Bloomsbury, Birmingham and Manchester for undergraduate courses. Postgraduate courses are taught at our Birmingham, Leeds, London Moorgate and Manchester campuses. Each is a thriving commercial hub, ideally situated to give you great access to music venues, theatres, cinemas, bars and restaurants. Our postgraduate courses can be studied part-time or full-time and also available online.

Online:

Our online programmes will save you the time and money on commuting to and from campus and allow you to study anywhere, across devices, however you can be reassured that the course won’t be compromised on quality or be less demanding than our on-campus courses.

Course Design:

With a firm focus on practical learning, our Business School aims to make students employable and ready to succeed in the workplace. We pride ourselves on creating the right learning environment for you to achieve your business aspirations. Our approach to teaching is student-led. You will be taught in group sizes that promote a supportive learning relationship with your lecturers, in small workshops - essential for student success – with each student able to access their personal tutor. Our lecturers are engaging academics who combine their passion for business, wealth of industry knowledge and professional business links, to benefit your learning both in and outside of the classroom environment.

Careers and Employability:

Employability is at the heart of everything we do at the Business School. Our employability team will provide you with one-to-one advice on how to successfully engage with business contacts from major UK recruiters such as IBM, Lloyds of London and Price Waterhouse Coopers (PwC), who you will meet through events, workshops and visits to organisations, enabling you to see first-hand how business operates in the real world. We run events throughout the year including guest speakers, panel discussions, masterclasses and competitions. The support you’ll receive, led and informed by employer practice, will maximise your ability to submit successful job applications, secure internships and hone your interview skills.

Chartered Management Institute (CMI):

As some courses at the Business School are accredited by the Chartered Management Institute (CMI), students on these particular courses can gain automatic free membership for the duration of their course and for one year after completion.

Benefits include access to ManagementDirect; the UK’s largest management library along with access to the online resource portal including e-journals, company and industry reports as well as advice from over 300 hiring managers through The Career Development Centre.

You’ll get access to current job listings via the JobSearch database and a wealth of videos, tutorials and articles to develop your career and business skills. The online CMI mentoring community comprises over 120,000 members where you can be matched according to the skills, experience and industry of interest as well as finding out about CMI networking events that you can take part in.

On successful completion of one of our CMI accredited courses, you’ll also receive a qualification from the CMI in addition to your degree.

Supportive Environment:

We aim to support more students from across a variety of backgrounds than ever before to achieve their career ambitions, which is why we offer a range of scholarships and bursaries.

All students are given the opportunity to take full advantage of our facilities and services. The Disability Support Service is dedicated to managing any requirements you may have during your studies, including temporary assistance due to injury or illness.

Sports Facilities:

There are plenty of opportunities to get up and get fit at all of our campuses, if you want to exercise your body as well as your mind. Popular activities include Zumba, football, netball, rugby and tennis.

Clubs and Societies:

With a range of societies, sports teams and social events available at each of our campuses, you’re bound to find plenty to keep you busy and having fun between lectures. And at the beginning of your course, you can join a society, club or event of your choice, or create one of your own through the Student Association.

Courses:

The University of Law Business School offers a range of undergraduate and postgraduate programmes across the UK and online.

Many of our courses have been accredited by the Chartered Management Institute (CMI), the UK’s only chartered professional body offering the highly coveted Chartered Manager (CMgr) status. On successful completion of one of our courses, you’ll also receive a qualification from the CMI in addition to your degree.

Online Business Courses:

We provide world-class online learning for our postgraduate courses:

• Study methods for all learning types: There is a study method to suit your style, with e-books, i-Tutorials, webinars, case studies, flashcards, audio files, motion graphics, real-time student chat rooms, online assessments, and more.
• Dedicated Tutor Support: You will receive ongoing support and feedback on your work from a dedicated programme tutor through the duration of your course.

Entry Requirements and Fees:

Entry requirements and fees vary by course - for more information on entry requirements, fees, funding options and, Scholarships and Bursaries, visit The University of Law website.

International Students:

You would be joining students from over 120 different nationalities, who contribute to a thriving international community throughout all ULaw campuses.

We have a Student Support Services team that are here to provide welfare related advice and guidance.

Information about Visa requirements can be found on The University of Law website.

Accommodation:

For our undergraduate students, we’ve arranged accommodation with specialist UK student accommodation providers, to ensure you have a comfortable place to live whilst you’re studying with us. Accommodation is usually in shared flats, or in some cases self-contained studios.

For undergraduate students, we guarantee you an offer of accommodation in the first year of your degree, if you’ve accepted us as your firm choice and applied for accommodation by 30 March in the year of entry* (*T&Cs apply, details on The University of Law website, Undergraduate Accommodation page).

For postgraduate students, if you choose a campus away from home, our accommodation database can help you find a place to live, with the option to find privately rented property or shared accommodation with other ULaw students.

Open Days and Events:

Our Open Days are a great way to find out about our Business courses, check out our facilities, and meet our tutors and current students. There’ll be talks, taster sessions and tours, and you will have the chance to ask your questions. We’ll make your day as interesting and interactive as possible.

If you can’t make it to one of our on-campus Open Days, then from time to time, we’re also offering Virtual Open Days for our courses – so you still have the opportunity to find out what it’s like to study at The University of Law Business School, and ask your questions online.

The University of Law Business School locations:

Courses available vary by location. Further details about our locations are on The University of Law website, Locations page.