Marketing Management Laurea in Scienze

What's the Marketing Management BSc course about?

This course is suitable for students who are interested in working in a managerial role within a marketing environment. The main aims of the course are to provide an emphasis on management within the marketing function and prepare students for a wide variety of managerial careers within a marketing environment.

Students will have the opportunity to undertake market research, work on a group project and present a corporate business plan. By the end of the course, students will have developed analytical and evaluative skills and the ability to apply them in different business and management contexts. Students will also have developed knowledge and understanding of current marketing theories and practice that will enhance their effectiveness as managers.

The BSc (Hons) Marketing Management is delivered largely through combined lectures/seminars, workshops and tutorial sessions. The course is delivered on a full-time basis over three days at the St Johns Centre.

The course is made up of the following six modules, all of which are worth 20 credit units :

Corporate Strategy

This module will provide students with an overall perspective of organizations through exploring strategy techniques and processes. By the end of the module, students should be able to apply knowledge and understanding of strategy to a variety of real-life businesses.

Integrated Marketing Communications

This module should help students to understand the relationship between buyer behavior and buyer motivations. This should then enable students to understand and appreciate the decisions needed to design and develop an effective marketing communications strategy.

Consumer Behaviour and Market Research

This module aims to connect consumer behavior and market research theories to applications in marketing through a critical appreciation of market research methodology. Students will also be able to build an appreciation of the role of market research methodology.

International Marketing

This module builds analytical, problem-solving and presentation skills through the use of case study material. The main aim of this module is to develop an understanding of how different cultural environments affect product markets, and how specific circumstances affect marketing policy and management within a foreign or multinational environment.

Services and Relationship Marketing

The main aim of this module is to explore the current issues which impact on the practice of marketing in services. Students will develop a detailed understanding of the marketing process adopted by a range of public and private sector organizations.

Business Simulation

This module aims to develop students ability to implement, review and appraise business strategy and management decisions within the context of a dynamic, competitive market environment. The student's employability should be improved through the experience of real-time business decision-making in a simulated environment.

There are either two or three assessment for all modules. The assessments are submitted over four assessment periods throughout the year. A range of assessment methods are used and examples of assessments are:

• Individual report
• Group presentation
• Group project
• Business plan
• Individual presentation
• Exams

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