Master online in Strategia dei Contenuti nella Creazione del Marchio

We come from a period in which we were all clear that content is king. And most of the brands that went digital believed they could be a newspaper. One day, not long ago, they began to realize that they were not. That many of them could not generate news every day. That it was an added effort that did not contribute and did not quite translate into sales or brand awareness. In addition, other problems were also detected. Such journalistic management of the networks brought good things, but essential nuances for communication and the global strategy of a brand were lost along the way: positioning, persuasion, sales, tone, style, differentiation from the competition, and so on. At that time, many advertisers are forced to find another way to be on the web.

This new discipline needs new professionals. Because today, they do not exist and there is a lot of demand. And it is logical because it is not easy to find professionals who have an advertising vision of content, who understand digital entertainment perfectly, who have experience in the media and know their ways of doing, techniques, who also know SEO, that is handled with ease not only in social networks, but are also capable of using the main creation platforms such as Worpress, Joomla, Drupal ..., and in addition to all this, that they have knowledge of the listening and measurement tools necessary to do your job better and better.

SHIFTA is the Online School for Digital Creators created by Elisava, the Barcelona University School of Design and Engineering.

Elisava is a center attached to the Pompeu Fabra University (UPF), one of the most prestigious universities in Barcelona and Europe. He teaches university studies of Bachelor's, Master's, Postgraduate and specialized courses in the fields of design, engineering, and communication.

He has more than 50 years of experience and high international recognition. It has a prestigious teaching staff and a large community of students and alumni.