B.S.B.A. in Marketing

Gain a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences.

Study at one of only a handful of NJ schools with AACSB accreditation. Gain the knowledge you need to compete in today’s ever-changing global marketplace. Enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.

A degree in marketing provides students with the knowledge they need to compete in today’s global marketplace. Graduates from the marketing program enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.

Start strong to make it big

Solidify your business acumen with an internship-based independent study.

Concentration in financial services

This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance.

This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.

Rider University is an ideal destination for international students seeking a transformative educational experience in a welcoming community. Located in Lawrenceville, New Jersey, just 60 minutes away from New York City and Philadelphia, Rider offers a vibrant campus life with a diverse student body from around the world.

At Rider, students can choose from over 100 undergraduate and graduate programs in a wide range of fields including business, education, the arts, sciences, and more. Our world-class faculty are dedicated to providing students with a personalized education that combines rigorous academic coursework with experiential learning opportunities such as internships, research projects, and study abroad programs.

Rider University is known for its commitment to helping students succeed both academically and personally. Our supportive community includes academic advisors, peer mentors, and career counselors who are here to assist students every step of the way. With a strong emphasis on leadership development, Rider equips students with the skills they need to become successful and ethical leaders in their chosen fields.

Beyond the classroom, Rider offers a lively campus community with over 150 student-run organizations, NCAA Division I athletics, and a robust arts and culture scene.

At Rider University, we believe that education should be more than just a degree - it should be a life-changing experience. With our strong commitment to academic excellence, personalized attention, and dynamic campus life, we invite students from around the world to join our community and discover their true potential.