MBA in Marketing

Students will learn about a variety of topics under the marketing umbrella, including marketing analysis and planning, as well as the principles of marketing research and consumer behavior. Courses will also cover topics such as development and management of brands, pricing strategies, and the use of various marketing channels and communication tools.

After graduating from Boler with an MBA with a specialization in marketing, students will be well-equipped to pursue a variety of careers in the marketing world, including roles in brand management, advertising, and digital marketing. The curriculum can also prepare students who are interested in consulting or in other marketing roles where a strong understanding of marketing principles is required.

Courses

New Product Management – Learn the new product development process from idea generation to the introduction and management of the product line, including creative thinking, concept development and testing, business analysis, new product and program strategy, product design and development, product testing, demand estimation, new product response models, and budgeting.

**The offering of electives varies each semester and a list is published prior to the opening of registration. Courses in Contemporary Topics for each subject area are often presented to ensure that students have a chance to delve deeply into current business issues in the ecosystem.

For more than 130 years, John Carroll University has educated men and women for and with others in the Jesuit tradition.

Vision

John Carroll University will graduate individuals of intellect and character who lead and serve by engaging the world around them and around the globe.

Mission

As a Jesuit Catholic university, John Carroll inspires individuals to excel in learning, leadership, and service in the region and in the world.