B.B.A. in Marketing

Marketing is an ideal field of study if you want an action-oriented, challenging, and in-demand career where you will be solving business problems using analysis and creativity.

As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners, and society at large.

Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem-solving, and communication are paired with experiential learning and the use of information technology. The result is developing expertise valued in a variety of business settings and industries.

Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies, and internships.

Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate coursework.

We know that success requires equal parts intellect and action. At JMU, that’s what Being the Change is all about.

When students graduating from James Madison University proudly walk across the stage to receive their diplomas, they’re more than just educated. They’re members of a fellowship of doers. They know how to make things happen. They’ve honed their ability to think critically. They’ve learned the importance of a strong work ethic and they’ve become committed to and skilled at collaborating with others. Diplomas in hand, they leave campus determined to live lives of meaning and pursue careers of purpose.

Only two hours from Washington D.C., JMU is fast becoming one of the nation’s leading lights in higher education. That’s because students enjoy unusually engaged relationships with world-class faculty who are at JMU because they want to pursue knowledge and teach talented students.

JMU students, faculty and alumni are using equal parts intellect and action to succeed in every sort of pursuit: they’re boosting innovation and discovery, leading in business, advancing culture, improving health care, reforming education, renewing civil society, competing in athletics — they’re Being the Change in every imaginable way.