Sede
Francia
Modalità di studio
Campus
Lingua del programma
Inglese
Aree di studio
Business, Marketing, International Business
Durata
1 Anno
Formato
Full-time
Tipo di programma
Master in ambito scientifico
Costo
Richiedi informazioni
Sede
Francia
Modalità di studio
Campus
Lingua del programma
Inglese
Aree di studio
Business, Marketing, International Business
Durata
1 Anno
Formato
Full-time
Tipo di programma
Master in ambito scientifico
Costo
Richiedi informazioni
The MSc in International Marketing allows you to develop a marketing specialization and a targeted skill set in project management, in France and internationally. This dual skill set will allow you to support your employer in developing new, high-potential market positions. You will also learn how to analyze a business’ competitive positioning using targeted monitoring, and to offer innovative and effective development strategies that are based on precise and reliable data.
Recognized by the French Conférence des Grandes Ecoles
Founded in 1963, the ISC Paris Group is one of France’s few private, independent higher education groups–founded by business and educational visionary Paul Icard. The ISC Paris Group focuses on two “educational brands”: ISC Paris Grande École is one of the top 20 French Grandes Écoles that belong to the Conférence des grandes écoles. ISC Paris holds three international accreditations: AACSB, AMBA, and EPAS. ISC Paris Global Programs is a leader in developing specialized degree programs that require three to five years of university study after high school (Bac+3 to Bac+5 in the French system), and Executive Education programs.
Paul Icard was a multi-talented and dynamic personality–a human resources director, artist, student of abstract art pioneer Francis Picabia, a student of psychology, and the author of a book on workplace psychology.
Icard’s ambition was to select and train the next generation of corporate managers. He saw the corporation as a living organism, open to the outside world and able to adapt to any situation. To help students grow from learners into agile professionals capable of reflection, action, and open-mindedness, Icard envisioned a curriculum in which students were most importantly entrepreneurs in every situation they encountered: in the classroom, in associations, in Student Enterprises, in their businesses, and in every situation they could envision.
In the ISC Paris Group, we are committed to keeping Paul Icard’s groundbreaking inspiration alive. We strive to be the top educational group for Action Learning and management education, with an emphasis on active instruction, the student experience, innovation, and multiculturalism–all for the benefit of our students’ personal and professional growth.
In the ever-changing corporate world, we can summarize our mission as follows:
To enable our learners to reveal their talents which serve society and enterprises for a sustainable future in an international context.
In this context, our mission aims to:
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