Minore in Marketing

The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.

Requirements

18 hours for BSBA students, 24 hours for non-business students

Non-business students will need to take BUS M300 or BUS M301 and ECON-E270 as prerequisites.

Your education, your choice

Choose from over 60 academic programs, earn an affordable high-quality education, and graduate with an Indiana University degree. No matter where you are on your educational journey, you’ll discover that IU East has what you’re looking for.

Your needs matter most & we adapt to meet them! We're here for:

Incoming freshmen looking for the full college experience with all the opportunities and friendships that come with it.

Multitaskers who need flexibility & online options. You can even take all 4 years online!

Those ready to finish their degree & need to transfer credits.

Graduate students looking to advance their career & passions.

We're READY for YOU.