Laurea in Business Intelligence (Business Intelligence) - bilingue

Why study at UAO CEU?

Why study Business Intelligence?

Globalization and information technologies have transformed the way companies do business, simplifying routine and repetitive tasks, but above all helping in the decision-making process: whether decisions related to marketing and logistics, whether decisions about the launch of new products and customer loyalty, whether in areas where traditionally numerical aspects were not so important, such as the organization of human resources.

Consequently, understanding and knowing how to analyze data has become a profession of the present and future. Hence, companies are increasingly demanding professional profiles with great analytical capacity and who are familiar with data study techniques.

Consequently, it is essential to have specialists in decision-making based on data, that is, a professional profile is needed that combines the most technical part of the data study that begins with data collection and that after a The analysis process culminates in the formulation of future business strategies based on said information.

The University, as guarantor of the transmission of knowledge at a higher level, cannot be left out of this dynamic and must actively participate in this change towards a “Data Economy” by promoting the creation of transversal studies that offer business knowledge and data processing. . This transversality is precisely what Business Intelligence (IN) or Business Intelligence (BI) offers, a discipline that focuses on the use of technologies and analytical processes to transform data into useful information for business decision-making. However, these needs in terms of degree offerings are not well covered in the Catalan university system.

For this reason, at the UAO CEU we offer the degree in Business Intelligence from the UAO, whose program combines business management knowledge with the study of business data and prepares future graduates for the new needs demanded by a very dynamic and globalized.

International Programs

Understanding and knowing how to analyze data has become a profession of the future. For all these reasons, companies increasingly demand professional profiles with great analytical capacity and who are familiar with data study techniques.

Learn by doing

The Degree in Business Intelligence includes a total of nine possible training activities: Master Class (AF1), Workshop (AF2), Case Study (AF3), Tutoring (AF4), Seminar (AF5), Documentary and audiovisual content (AF6) , Group work (AF7), Independent work (AF8) and External internships (AF9).

These training activities are developed based on 4 teaching methodologies (MD):

MD1. Expository method. Methodology that prioritizes the teaching action of the teachers, developing the subject matter of study in the classroom, through their dissertation and the use of supporting teaching materials. Students must previously prepare the subject, following the teacher's bibliographical indications or with the materials available on the Blackboard Collaborate Ultra (BBCU) platform, to achieve a more useful follow-up of the explanation in the classroom, and subsequently they must also expand said subject with the instructions provided in the classroom or virtually.

MD2. Study and resolution of practical cases. Methodology that prioritizes the analytical and inductive action of the student, through the examination and resolution of real or simulated singular cases in a way that connects the theoretical explanation with practice. The students will contribute their ideas and possible solutions. This methodology allows students to be evaluated with a different modality than the development of theoretical content. This evaluation method is especially indicated in those subjects where practical teaching has been given. The resolution of the case in the classroom encourages participation, through discussion and the presentation of different points of view.

MD3 . Problem-based learning . Using this method, each teacher prepares a series of possible problems, which are observable facts or phenomena, in the field of business management and business intelligence, described in simple and not very technical language that must be solved in a group. The problem is only a means to apply the content worked on and achieve certain objectives. The task of the group of students is to discuss these problems and reach plausible explanations, describing them in well-founded terms of relevant processes, principles or mechanisms, all with the support of the teaching staff who will guide the learning process.

MD4. Synthesis work. Methodology that prioritizes the synthetic action of students through the execution of theoretical or practical research on subjects related to business intelligence and its application to business management.

Aula Emprende Program

The UAO CEU is committed to the development of the entrepreneurial spirit in all studies in the Business area, through numerous initiatives, among which the following stand out:

• Entrepreneurial woman workshop
• Family business and entrepreneurship meetings
• Experiential entrepreneurship conferences

Progressive International Development

International experience itinerary that encourages students to internationalize from first year to fourth year.

We offer a first international experience on a short trip to one of our partner universities in Europe and enable interaction at events such as the BCN Thinking Challenge. 2. We prepare students for cross-cultural economic challenges in collaboration with European universities. 3. We broaden our horizons through the Erasmus program, or through semester stays at one of our partner universities in Europe and America (New York, Boston, Toronto, Santiago, Dublin, Mexico City, Florida...).

Research

Chairs and Research Groups:

• Chair of Solidarity Economy
• Chair of Family Business and Business Creation
• Research Group on Employability, Youth, and Social Exclusion (EJES)
• Research Group on Entrepreneurship, Strategy and Business Competitiveness (GREECE)

The Abat Oliba CEU University has its origins in the Abat Oliba CEU University Center, which created the San Pablo CEU Foundation in 1973 through an affiliation and collaboration agreement with the University of Barcelona. It began classes at its first location, on Pearson Avenue in Barcelona, ​​in 1974 and, since then, it has trained more than 8,500 university graduates.

In 1993 it moved to the Bellesguard Campus and, as the Abat Oliba CEU higher education teaching center, it now teaches all the degrees in Law and Business Administration and Management, as well as the first cycle of the degree in Economics.

Ten years later, the new Abat Oliba CEU University was recognized by Law 20/2003, of July 4, of the Parliament of Catalonia, creating two centers in Barcelona: the Faculty of Social Sciences and the Polytechnic School of Engineering.

Principles and Mission

In the Preamble of the rules of organization and operation of the Universitat Abat Oliba CEU published in number 266 of the BOE, dated November 4, 2011, this institution is defined as follows: “The Universitat Abat Oliba CEU is a private non-profit university, promoted by the San Pablo-CEU University Foundation, an initiative of the Catholic Association of Propagandists (ACdP).

It adopts the legal personality of a foundation, with the name of Fundació Privada Universitat Oliba CEU, which was established on November 23, 2002, and was registered in the Registry of Foundations of the Generalitat of Catalonia on June 23, 2003.

The Universitat Abat Oliba CEU is an academic institution recognized by Law 20/2003, of July 4, of the Parliament of Catalonia, under article 27.6 of the Spanish Constitution and article 172.2 of the Statute of Autonomy of Catalonia, and within the framework of article 101 of Law 1/2003, of February 19, on universities in Catalonia.

The Abat Oliba CEU University was born from the Center for University Studies (CEU), the work of the Catholic Association of Propagandists, erected in the light of Father Ayala's thoughts on the formation of people endowed with a supernatural spirit and a moral ideal, at the service of good. common, under the decisive impulse of the Servant of God Ángel Herrera Oria.”

Why USP CEU?

NAAB recognition

The CEU San Pablo University has received the International Certification designation from the National Architectural Accrediting Board for the following professional Degree in Architecture in 2015.

FabLab Madrid CEU(Center for Bits and Atoms of MIT)

The EPS has a digital fabrication laboratory, the FabLab Madrid CEU, which belongs to the global network of the Center for Bits and Atoms Laboratory at MIT (Massachusetts Institute of Technology). The center carries out architectural and engineering projects in collaboration with other universities around the world.

First Journalism school in Spain

The Faculty of Humanities and Communication Sciences was the first to offer a degree in Journalism in Spain and is the only one that offers the chance to complete an entire undergraduate degree in English.

One of the best private universities in Spain

CEU San Pablo University stands for the second-best private University in Madrid and number four in Spain according to the newspaper El Mundo ranking.