MBA in Imagineering Strategic Design

Designing for a mindset shift

Designing in the context of Imagineering consists of creating mindset shifts in organizations. They lead to new understandings, experiences, and actions in an emergent way, by facilitating experiences and dialogues.

In the Strategic Design course, you will be introduced to the specifics of the Imagineering design approach with theories, methods, and practical tools. However, because the design is foremost about creating and developing, you will be learning by doing while you will design your first experiences and systems for real commissioners, and real case challenges.

Why BUas

• You learn all fundamentals of the Imagineering design approach
• You learn to facilitate and ignite processes of collective creativity
• Assignments are based on real cases from the industry
• An international environment

Breda University of Applied Sciences is a medium-sized, government-funded higher education institute. More than 7,000 Dutch and international students from some 100 countries are studying at our institute. We offer bachelor’s and master’s programs at professional and academic levels in the domains of Games, Media, Hotel, Facility, Logistics, Built Environment, Tourism, and Leisure & Events.

Our subject areas are very much interconnected. Because of this you will get a broad education, notice connections between topics, and learn to create solutions coming from different angles.

We cooperate with businesses operating at the top of their fields. This means that you can get work placement positions at some of the big names in your field of expertise.

In our extensive international network, we cooperate with other universities and companies in education and research. To you, this means a lot of opportunities abroad. For instance exchanges, research projects, and field trips.

Entrepreneurship is at the core of our learning community. You are encouraged to start your own business, it can even be your graduation project!

We are internationally accredited by amongst others the UN World Tourism Organization, the World Leisure Organization, and the International Facility Management Association. Furthermore, we have an ECA certificate for Quality in Programme Internationalisation.

Our new and green campus is located near the center of the student city Breda. On campus, there are many opportunities for meeting people and getting inspired. The city itself is fun, safe, and internationally oriented.

Why study at Breda University of Applied Sciences

Studying abroad is a very good experience. You learn about other cultures and gain a greater understanding of the world.

Student services & facilities

Breda University of Applied Sciences offers several services and facilities for students.

There are many opportunities to meet and inspire each other on campus, in project spaces, labs, and studios, or just outside on a bench. In the former convent, you will find the library and a study and resource center including silent areas. The Hotel domain's in-school training company can also be found here, as well as the food courts and the Service Desk. Everywhere on campus, you can find a bite to eat, a place to work in silence, or to relax.

Each study program has its own project spaces, labs, workshops, and studios where students and lecturers can work. Additionally, there is an on-campus Innovation Square which offers space to enterprising graduating students and start-ups. All the necessary facilities are present so nothing gets in the way of creativity!

Playing some football, table tennis, and a game of chess. There are several sports and recreational facilities on campus for students and staff. Inside and outside. It is possible to produce radio shows and you can also make music in the Music Room!