Master in Progettazione e Gestione di Organizzazioni Creative

The Master in Designing and Leading Creative Organizations equips professionals with the skills to effectively lead creative teams, placing a strong emphasis on strategic organizational design to optimize creativity and address the complexities of the dynamic creative industry landscape.

Creative teams exhibit specific characteristics in their functioning and work approach: a need for freedom and autonomy, a high degree of knowledge, low tolerance for boredom, permanent curiosity, and resistance to acknowledging leadership, among others. Although these distinctive traits create favorable conditions for creative production, they also present unique demands for those responsible for leading them.

The Master considers these traits not as problematic but as a starting point. It aims to prepare those who are responsible for leading these teams with the skills to lead individuals and collectives, so they can channel energy towards the development of products or services, maintaining creativity at the highest level and channeling it productively. This channeling involves designing suitable working conditions that help define processes and responsibilities, both in an organized and flexible manner, taking into account the demands of the environment.

The context of the so-called creative industries has always been characterized by dynamism, competitiveness, and demand, requiring almost instantaneous adaptive capacity in both results and working methods. Additionally, the impact of Artificial Intelligence (AI) will continue to cause profound disruption to all these processes. This context, along with the intrinsic characteristics of professional activity, makes practical and unique know-how essential for those who lead and manage organizations, projects, and teams of this nature, not only to adapt but also to anticipate a complex and expectedly more complex environment. The challenge posed by all these factors in the immediate future makes the skills proposed in the Master's a key foundation for managing teams in any creative field.

BAU is an Art and Design College located in Barcelona and affiliated with the Universitat de Vic – Universitat Central de Catalunya, which provides official studies in design within the European Higher Education Area.

BAU is an Art and Design University Centre located in Barcelona. It is affiliated to the University of Vic - the Central University of Catalonia, which offers an official Bachelor's Degree in Design and Bachelor's Degree in Fine Arts within the European Higher Education System. BAU's mission is to be a driving force of knowledge and innovation at the service of society . It focuses on attention given to students and their global training so that they incorporate the values of respect, equity, social commitment, responsibility towards people, and professional rigor .

Teaching staff

Our teaching staff includes specialized professional experts and university graduates with both bachelors' and doctoral degrees. They are experienced in the fields of design, art, architecture, photography, advertising, sociology, philosophy, anthropology, history.

Our teachers are passionate about design. Their working philosophy is open and integrated. They monitor each student’s work and progress, respect their students' efforts and are more than willing to collaborate with them. Their aim is to assist the students in their professional and personal growth.

Our Model

BAU, College of Arts & Design of Barcelona, conducts its public service activity in the areas of teaching, research, and knowledge transfer within its fields of expertise.

The mission of BAU is to be a driver of knowledge and innovation in the service of society with a clear international vocation. It is focused on attending to students and their comprehensive education to instill the values of individual creativity, professional rigor, and social commitment. BAU is strongly committed and connected to the cultural, social, and economic progress of the country.

Educational model

BAU and its teaching staff aim to train contemporary, critical, creative, and open-minded designers who can understand social, cultural, and economic developments and are committed to sustainable development that responds to the evolving needs of society.

The BAU educational model delivers sound humanistic, cultural, artistic, technical, and methodological training distinguished by contemporary teaching which is closely linked to the real professional world from the perspective of the culture of the project.

BAU provides comprehensive training based on small class sizes, working in teams, and personalized teaching, while promoting research activities among both the teaching staff and the students.

The BAU faculty employs high-quality and innovative pedagogic practices based on the applicability of the teachings to the development of projects while teaching students to work rigorously and systematically to achieve the professionalization of their creative processes.

Infrastructures

BAU is constantly expanding and improving its facilities to make them more modern, comfortable, and functional. The center has 3 buildings (Pujades, Llacuna and Granada) in Poblenou, the technological and innovative district of Barcelona (22@) with a total area of more than 10,000 m2, fully equipped for training and research in design and fine arts.