Master in Innovazione e Imprenditorialità delle Imprese Gastronomiche

Objectives of the Master in Innovation and Entrepreneurship of Gastronomic Businesses

General objectives

The main objective of the Master is to train professionals capable of leading, creating and proposing new options linked to gastronomy in a globalized and innovative context, but, at the same time, concerned with fundamental aspects of food such as sustainability, culinary traditions , and in general, the food identity of the regions.

Specific objectives

The Master in Gastronomic Business Innovation and Entrepreneurship will allow you to:

• Know the business sector linked to gastronomy: build a strong knowledge base of both the agri-food and gastronomic sectors from an international perspective and always from a managerial approach.
• Global vision: train professionals oriented to the management of innovative companies in the gastronomic field capable of obtaining the expected results at a global level.
• Develop your skills to be able to present your project in front of investment rounds.
• Innovation and creativity: develop the capacity for creativity and innovation in the creation of businesses linked to gastronomy through comprehensive and specialized training.
• Leadership and training of leaders: develop the necessary skills of an entrepreneur and businessman linked to gastronomy to ensure collaborative, assertive and participatory work is developed among all team members, as well as knowing how to retain talent in a team.
• Create, design and manage companies in the gastronomy and food sectors.
• Ensure a multidisciplinary and transdisciplinary approach to gastronomy.
• Encourage the development of creative, reflective and innovative thinking about the value of gastronomy in a global and sustainable context.
• Know the new communication trends and the tools that are being used in the current environment to be able to develop your own Communication and PR plan.
• To favor the combination of innovation, business vision and organizational competences in entrepreneurial initiatives in the fields of gastronomy.

Presentation

In the current international gastronomic panorama, in which cuisine, local products and traditions are recognized as cultural heritage; generates a significant demand for creative, proactive and committed professionals, capable of following the path towards constant gastronomic transformation and innovation.

Immersed in a paradigm shift, called Revolution 4.0 and which arrived in 2020, the world has accelerated. Digitalization and sustainability have exploded, the consumer has changed and the gastronomic sector has been revolutionized. To do this, this Master brings you closer to these changes and provides you with the tools, as well as the knowledge to undertake, with your own innovative seal.

With the master in gastronomic business innovation and entrepreneurship, find the bridge that every entrepreneur in the Foodtech world needs to lay the solid foundations of your idea with the use of the Lean startup methodology. Learn the practices to test and reach the market with a global vision.

Develop your leadership, learn to manage teams and apply the lateral thinking that has led well-known unicorns to the next stage. Achieve all this with a clear final objective: Present the project that will revolutionize the gastronomic scene to one of our collaborating accelerators to be financed and brought to success. Are you going to miss it?

Addressed to

People and/or professionals with disruptive business ideas, desire to undertake, contribute their value to the foodtech world and revolutionize the gastronomic panorama with great ideas, from different sectors.

Teaching team

The teaching team of the master's degree in Gastronomic Business Innovation and Entrepreneurship is made up of professionals who are in the fields of sustainability, creation of innovative businesses, marketing, finance and economic management of new businesses.

Why study at BCH?

• International and Professional Recognition
• Specialty between cooking and management
• Barcelona, our meeting point
• Global vision
• International network of contacts
• Collaboration with companies in the sector

The world of gastronomy has changed, and the way of studying it too

The Barcelona Culinary HUB is the Higher School of Gastronomy with a focus on management and business vision applied to restaurants.

The main objective is to turn students into great professionals in the areas of management, technique and production in the gastronomy, restaurant and food sector, combining culinary skills with business vision.

The pillars of the school are based on innovation, gastronomic training and research, sustainability and creativity.

We are the link between gastronomy and management.

Barcelona Culinary HUB is the gastronomic school based in Barcelona. With an innovative spirit and based on the latest trends, the school was created to add value to the culinary world, thus ensuring that professionals and/or future professionals acquire the necessary knowledge to manage and achieve success in this highly competitive sector.

BCH is committed to a quality academic model, based on the "learning by doing" methodology. This methodology offers the student to respond to market demands from a perspective of innovation and continuous improvement.

Our origin

BCH was born in Barcelona, one of the best-rated gastronomic destinations. The school follows the guidelines that mark this city: plurality, avant-garde and innovation. It is the birthplace of great culinary authors and famous restaurants awarded with Michelin Stars or Repsol Suns.

On the other hand, Barcelona is one of the most important capitals of the Mediterranean, which is why its products and gastronomy provide a healthy diet and a healthy lifestyle that is reflected in the spirit and essence of Barcelona Culinary HUB .

Why Study in Barcelona?

Barcelona is a cosmopolitan, avant-garde and vibrant city that is characterized by the union between tradition and innovation. The city of Barcelona offers endless leisure plans, unique gastronomy, architecture recognized throughout the world, art, sea and mountain landscapes, both a local and international atmosphere and a unique essence that makes it one of the best places. where to live. Barcelona is the cradle of countless artists from all fields, where creativity, inspiration, innovation and motivation to add value to the world are brewed. Come discover it!

Planet Training and Universities

Barcelona Culinary HUB is part of Planeta Formación y Universidades, Grupo Planeta's international higher education network. It has twenty-two educational institutions in Spain, Andorra, France, Italy, North Africa, the United States and Colombia. Every year more than 100,000 students from 114 different nationalities are trained through its business schools, universities, specialized colleges and vocational training centers.

Why study at BCH?

• International and Professional Recognition
• Barcelona, city of origin
• Connection point between kitchen and management
• Global vision
• International network of contacts
• Collaboration with companies in the sector

With Passion, To Help You in the Career Plan You Want

Masters in Lifelong Training

A university training offer adapted to the needs of the sector. Trainings with a great focus on management and its different processes, without leaving aside creativity, avant-garde cuisine and the latest techniques. A comprehensive training concept, where you can enhance management techniques and communication skills.