Fondamenti del Marketing sui Social Media (Corso Online Gratuito con Certificato)

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

What You Will Learn In This Free Course

• Contrast the ordinary use of social media with social media marketing
• Recall the seven fundamental principles of sales psychology
• Explain the significance of search engine optimisation (SEO) in digital marketing
• Outline how eight SEO metrics can be used to measure performance in digital marketing
• Describe the ad formats and analytical tools used in Facebook marketing
• Highlight the strategies, metric tools and benefits of YouTube marketing
• Describe how Twitter, Pinterest and Quora can be effective marketing and branding tools

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

Build Your Career In 3 Easy Steps

Free Personality Assessment, Understand Who You Truly Are!

Alison’s free Workplace Personality Assessment gives you a simple scientific report of your top skills & strengths in just 12 minutes. Take the recommended free courses to boost your strengths!

Fast Track Your Career With Alison's Career Guide

From software developer and business manager to head nurse and chef, browse 600+ exciting careers and the courses you need to achieve them. Discover all you need to know about job responsibilities, and the experience you require, and get suggested courses to learn the skills to succeed!

Get Hired, Create a Job-Winning Resumé

Create a job-winning Resumé with Alison’s Resumé Builder and apply for your dream job

Advance Your Career. Learn In-demand Skills.

Upskill in business analytics, health care, graphic design, management and more.