MA en Marketing

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing

In addition, the student chooses elective courses offered in this major and/or from the program curricula of other School of Business and Technology majors.

If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another School of Business and Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

School of Business and Technology at Webster University is a leading provider of business education worldwide. With an international student body and a network of campuses throughout the United States, Europe, Asia, and cyberspace, we at Webster University know first-hand what it takes to succeed in the dynamic global business environment.

That’s why the school is committed to offering our students at both the graduate and undergraduate levels a world-class, reality-based education that incorporates the latest theory with real-world practice.School mission is to provide students with a well-rounded education that prepares them to be dynamic thinkers and leaders and to carry within themselves the seeds of lifelong transformation and change.The schoolaffirms that it isthe core business to respond quickly to the changing dynamics of the marketplace with academic programs that are relevant, substantive, and distinctive.

SBTinvites you to join our global community of learners and innovators at the School of Business and Technology at Webster University. You’ll find that education is the school's business, and that focused on helping you achieve your goals for your personal and professional development.