Licence en Commerce - Marketing Management (MKMN) Major

Delve Into Marketing and Consumer Research

Gain the Best of Both Worlds

The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in as active and engaged citizens.

Build Marketing and Leadership Foundations

Students will gain knowledge in creating, communicating, and delivering product offerings to create value for stakeholders in a global and connected economy, opening a variety of career paths.

Engage in Interdisciplinary Studies

Lang's Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.

Why Marketing Management?

Graduates of the University of Guelph's Marketing Management major are equipped with practical and theoretical knowledge in marketing-specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for course credit.

Improve Living

Over 24,000 students learn at the University of Guelph every year. More than 800 faculty teach here every year. More than 1,800 research projects to improve life in a variety of capacities are currently underway.

Yet what the numbers don’t capture is how we live while we're here and after we leave. Our students, faculty and staff are engaged. They are passionate about being here. We are equally passionate about educating the whole person to shape better citizens of the world.

That has been our focus for over 150 years: life, living, always improving.

We Acknowledge

The University of Guelph resides on the treaty lands and territory of the Mississaugas of the Credit. We recognize that today this gathering place is home to many First Nations, Inuit and Métis peoples and acknowledging them reminds us of our collective responsibility to the land where we learn and work.