Licence en Marketing

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as:

• consumer psychology and behavior
• The interface of business with society and culture
• Business economics
• Strategic management
• Market research

The program reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

Professional accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA, and AACSB, often referred to as the "Triple Crown".

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.

The University of Bradford has joined forces with CIM to allow students to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Making Knowledge Work

At the University of Bradford, you’ll benefit from - and be a part of – teaching and research that harnesses technology for the good of society.

You’ll learn from academic and industry experts who are shaping the future of their sectors in world-class facilities. We’ve invested millions of pounds in high-tech learning environments, such as our motion capture studio and new School of Management facilities.

During your time with us, you can become the very best version of yourself. The University is a place where you can expand your mind and make lifelong friends; where you can grow, learn, experience. Where you can belong, and where we support you every step of the way.

Courses

We offer over 100 undergraduate programmes and more than 200 postgraduate taught, research and CPD courses. These are delivered across our four faculties:

• Life Sciences
• Health Studies
• Management, Law and Social Sciences
• Engineering and Informatics

Many of our courses are designed with input from industry experts and partners, and several have professional, statutory or regulatory body accreditation or approval, meaning you’ll develop skills that are highly valued by employers.

You will learn from academic and industry experts who are shaping the future of their sectors. You’ll study in world-class facilities – we’ve invested millions of pounds in high-tech learning environments, such as our motion capture studio and Digital Health Enterprise Zone.

We see individuals and their potential, work hard to remove the barriers to their success, and ensure our students understand that they are able to go forward and make positive changes for all our futures through their experiences and education.

Research

The University of Bradford has over 50 years’ research experience and is ranked in the top 50 in the UK (REF 2014) for research quality. Three-quarters of our research is classed as either world-leading or internationally excellent.

We offer varied postgraduate research opportunities across our four faculties.