Neuromarketing, e-Commerce, Big Data, and Digital Ecosystem
Marketing is a very broad discipline that integrates and combines numerous activities, including market research, product and brand development, pricing strategies, creation, maintenance, and promotion of distribution channels. and marketing, promotional actions, and institutional communication.
The new Bachelor's Degree in Marketing includes the most innovative commercial communication trends and techniques and adapts to the demands of a market that is in constant evolution, increasingly globalized, and in full digital transformation.
This new curriculum represents an advance in marketing training, as it enhances the relationship and experience with the consumer, the digital approach, internationalization, and the weight of strategic brand communication. It has subjects such as CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, Marketing and entrepreneurship models, Innovation in product and service design, Brand Management and Storytelling, and branded content, among others.
This exclusive program promotes the development of the processes necessary to open and manage an online business, communicate, relate to, and retain new consumers in any channel, as well as work in a global environment, providing extensive knowledge on big data, consumer experience, and brand strategy.
Degrees related to the field of marketing have emerged as a valuable option to cover the needs of the market in an area of high demand and with positive employability expectations for the future, so in Nebrija University's Bachelor's Degree in Marketing, you will be prepared so that, in addition to having up-to-date and specialized knowledge in marketing, you will know how to present in public, can negotiate, express yourself and communicate effectively, write a report correctly and measure risk and the different variables in making strategic decisions within a company.
This is a Marketing degree that is located in the School of Communication and Arts, and that reinforces the philosophy of the consumer at the center of any strategy, and of the brand as the axis of communication.
We know that content is as necessary as the skills and abilities required by the current market, which is why at Nebrija the orientation of the Bachelor's Degree in Marketing is eminently practical. We train and prepare our graduates to practice their profession with full guarantees in a market in total transformation. The objectives to be achieved in the program are:
- Knowledge of the sociocultural, political, business, and economic environment, where the marketing expert's professional practice is framed, as well as the techniques and tools necessary for professional performance.
- Promotion of analytical, critical, and interpretive ability, to provide effective solutions in highly competitive business markets, and a strategic mentality that allows them to make decisions efficiently.
- Promotion of students' communication skills with the intention that they use language and argumentation effectively and correctly in the field of their professional activity.
- Respect in the professional activity of the fundamental rights and the regulations marked by the Marketing area.
Innovative education aimed at commercial communication
Company Internships
Banco Santander, BMW, Telefónica, and Microsoft are some of the partners of this Undergraduate Degree, validating the quality of the curriculum and where students can perform their professional internships.
Innovative Curriculum
This new curriculum is an advance in the education of marketing, as it enhances the relationship and experience with the consumer, the digital approach, internationalization, and the weight of strategic brand communication. It has subjects such as CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing, Brand Management, and Storytelling.
Perfect Complement
The Bachelor's Degree in Marketing represents an ideal complement to other degrees that expand the professional range of our graduates, such as Advertising and Public Relations, Tourism, Business Creation, Administration, and Management.
30 Years of Training Marketing Professionals
At Nebrija University, we prioritize the establishment of a comprehensive knowledge foundation that spans across all areas within the School, a crucial step before delving into the specialized aspects of each Bachelor's Degree. A learning model that has 30 years of experience in training Advertising and Marketing professionals.