MSc International Business with Data Analytics

The MSc International Business with Data Analytics programme will help you develop a deep understanding of the wide scope of international business, with a particular emphasis on e-business activity and data analytics. This programme will help you improve your knowledge of international business theory and teach you how to apply this knowledge in practical business situations. Additionally, you will gain a greater understanding and appreciation of how digital technologies and data analysis can impact key business decisions and operations.

This programmes core modules include:

• Global Business in Context
• Data Analytics for International Business
• International Finance
• Global Marketing & Sales Development
• Global Strategy Development & Implementation
• International Entrepreneurship

This programme is also available as MSc International Business with Data Analytics with Advanced Practice which includes the addition of an internship or applied consulting project.

In your final project, either a Dissertation or Research Project, you will have the opportunity to explore in-depth a topic of interest relevant to international business. You can choose between two options:

• The Masters Dissertation offers the option to conduct original research in a particular area of your choice and present new findings that will contribute to the study of international business.
• The Applied Research Project option allows you to draw on taught theories and apply these concepts and acquired skills to present unique insights and recommendations to solve a real-world scenario in this subject area.

Both options provide an opportunity to showcase your knowledge and skills and make a meaningful contribution to the field of international business and your professional development.

We are a university with a national and international reputation for excellence, innovation and regional engagement, making a major contribution to the economic, social and cultural development of Northern Ireland.

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Ulster University has a national and international reputation for excellence, innovation and regional engagement and continues to make a major contribution to the economic, social and cultural development of Northern Ireland.