Licence en - Marketing

Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services. It involves understanding consumer behaviour and research to determine consumer preferences and guide firms in dealing with those preferences.

The Penn State Smeal College of Business is a vibrant intellectual community offering highly ranked undergraduate, graduate, doctoral, and executive education opportunities to more than 6,000 students from across the country and around the world. Since our introduction in 1953, we have prepared 95,000 students for professional success, annually adding to Penn State's vast alumni network. We are a destination of choice for top global organizations seeking talent that will make a positive difference. Through our leading faculty and network of research centres and institutes, we are a source of knowledge that influences the business practices of tomorrow. We are forging connections, creating opportunities, and producing results.