Master en Administration des Affaires (MBA) : Accent sur l'E-Marketing

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.

An MBA degree is seen in the business world as an indication that you have a general knowledge of accounting, economics, finance, and management, particularly from a middle or upper management perspective. NAU’s Master of Business Administration will provide you with the knowledge and skills you need to meet the needs of today’s leading organizations. Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing , such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus.

MBA Program Requirements

The MBA degree provided by NAU consists of two academic requirements: master's core courses and elective courses.The degree program consists of 10 courses and successful completion of 45.0 credit hours.

MBA Core Courses

MT6255 must be completed during the first term and prior to completing the other master's courses. The core MBA courses are as follows:

• AC6550 Managerial Accounting 4.5
• EC6150 Managerial Economics 4.5
• FN6350 Financial Management 4.5
• MA6600 Quantitative Methods for Management Decisions 4.5
• MG6500 Marketing Administration 4.5
• MT6255 Introduction to Leadership and Quality 4.5
• MT6650 Strategy and Policy 4.5

E-Marketing Emphasis

Students who select this option must complete the MBA core courses for the e-marketing emphasis along with the following elective courses:

• MG6600 Internet Marketing 4.5
• MG6610 E-Commerce 4.5
• MG6620 Social Media Marketing 4.5
• MG6630 E-Marketing Analytics 4.5

Graduates of the MBA program with an emphasis in E-Marketing will:

• Develop, implement and monitor marketing plans utilizing digital marketing technologies.
• Evaluate real-world marketing scenarios and propose solutions based on a critical analysis of the marketing information that is available.

Admission Requirements

• Bachelor’s Degree
• Proof of English Competency
• No GRE Required!
• No Thesis Required!

Associated Careers

• Chief Executives
• General and Operations Managers
• Sales Managers
• Administrative Services Managers
• Industrial Production Managers
• Construction Managers
• Social and Community Service Managers
• Cost Estimators
• Management Analysts

Success is made, not born. In 1941 , NAU opened its doors to students in Rapid City, South Dakota who desired specialized business training. Located on a Rapid City main street, the founder of the university, Clarence Jacobson, strived to bring unique opportunity to fulfill a need. This vision continued to grow with the university and evolved with Harold D. Buckingham who acquired the school in 1962. Anticipating a demand for business leaders after World War II and the Korean Wars, the university was ready with new classes in accounting, marketing, and management. The programs were geared toward the educational needs of returning veterans who sought an expanded role in the business world. NAU believes that a university should be built around the needs of its students— that’s why we spent decades cultivating opportunities like this to meet those needs. And as NAU continued to expand in both its geographical locations and its faculty and staff, the focus remained on Harold D. Buckingham's belief in providing everyone the opportunity to pursue their education. In 1998, NAU developed online courses to once again fulfill a need and continue to provide learning as a powerful pathway for working adults. Today the university includes 35 campuses across 10 states offering degrees in today’s top growing industries including business, accounting, information technology, healthcare, criminal justice, and more. And because caring for a student is as important as educating them—we offer degree options that meet their goals, flexibility for their lifestyles and a personal advisor to help them the whole way through.

Relevant degree programs for real-world success

Earning your degree is about more than just pursuing your passions. You want an education that will not only help you reach your goals but also prepare you for success in your real-world career. We offer over 60-degree programs to help prepare you for today’s top growing industries, including business, information technology, healthcare, and more. And because we understand that education is only as valuable as your instructor,— ours bring real-world experience and success to the classroom and your education.

A personal advisor from day one

After decades of service to our students, we know how to help you succeed. That’s why our support starts before you enroll—and continues until graduation day. Let a personal advisor help you find the degree program that matches your career goals.

A university built around you

Life is busy. We understand. We provide you with options that make sense for your life with a variety of classes offered online or on-campus that help you start building your career skills from day one. We also work hard to make sure you get the credit you deserve by accepting credits earned from other colleges and grant credit for qualified military training and other real-world experience.

Our Mission

National American University welcomes students of diverse interests, cultures, and abilities and prepares them for careers in technical and professional fields by providing quality higher education in a caring and supportive environment. The university builds learning partnerships with students and other institutions and organizations locally, nationally and internationally through its private, regionally accredited system of campuses and education centers offering courses in traditional, accelerated and distance learning formats. As a comprehensive technical and professional institution of higher learning, the university responds to the changing needs of students, employers, and their communities by providing undergraduate and graduate programs and continuing education opportunities to serve an evolving global society.

Core Values

• Offer high-quality instructional programs and services.
• Provide a caring and supportive learning environment.
• Offer technical and professional career programs.