Master en Marketing Stratégique

Strategic marketing is essential in all sectors for businesses to deliver their message in a competitive marketplace. LSBF’s career-focused dual master’s programme equips you with modern skills and expertise to succeed in the ever-evolving world of marketing.

While studying this programme, you will gain a fundamental understanding of essential marketing concepts, as well as get a more in-depth view of a specific marketing specialisation. Our four specialisations—digital marketing & social media, global marketing, luxury brand management, and sales management—cover a range of complex areas of marketing, and let you decide your area of expertise.

This Master's degree is awarded by the International Telematic University UNINETTUNO, Italy.

Duration and fees

The Master in Strategic Marketing programme is delivered through our accessible online platform, so you have the freedom to choose your own study schedule. We understand that our students are busy, as 74% of our students work full-time, and 84% are in senior and management positions. With flexible study periods ranging from 18 to 36 months, and four intakes per year in January, April, July and October, you study when it is most convenient for you.

Course content

Modules include:

Strategic Marketing Management

Develop management-level skills in designing and implementing marketing campaigns, as well as effective audience targeting, and medial channel selection. During this module, you will gain an understanding of the importance of separate marketing functions, critically engage with and evaluate marketing’s role from a management perspective, and assess marketing key performance indicators to accurately diagnose problems.

Consumer Behaviour and Research

Develop and improve marketing strategies by analysing and evaluating consumer behaviour. Gain an appreciation and understanding of consumer psychology to assess patterns in the global market

Research Integrated Marketing Communications

Gain a critical appreciation of communication’s strategic role in successful marketing. Analyse the pros and cons of key marketing communications concepts, and evaluate marketing communications strategies employed by organisations in different contexts.

Choose from one of our four specialisations:

• Global Marketing
• Digital Marketing and Social Media
• Sales Management
• Luxury Brand Management

Learning Outcomes:

This programme is designed to provide students with career-ready skills in:

• Marketing strategy development and evaluation
• Understanding consumer behaviour and effective message development
• Marketing communication strategies, and message development
• Solving complex marketing issues by applying factual and theoretical knowledge
• Mastering a variety of marketing management approaches and strategies

Course Requirements

To be considered for the following programme, you must meet the following requirements:

• Undergraduate degree (2:2 minimum) or equivalent
• Where English is not the first language, and the Student has not completed their undergraduate degree in English, the following proof of English language proficiency is required:
  • a. IELTS overall band score of 5.5 or equivalent
  • b. high school English
  • c. ACCA/CIMA 14 papers completed
  • d. 2 years of work experience in an English-speaking environment (upon approval by admissions board)

List of documents required on registration:

Completed application form Statement of Goals Authentic copies of your qualifications, certificates and complete transcripts for all years of studies A copy of your passport An English copy of your CV/résumé Proof of English proficiency A typed personal statement that answers the questions listed below. Completed statements should be labelled with the Student’s name, academic program, and their contact information, and be submitted via mail, email or fax.

Each question should be answered in a minimum of 300 words (1 page):

Explain why you wish to apply for your course/degree and include specific reasons why this programme fits in with your future career plans and motivations. Summarise relevant knowledge and skills you have acquired through any work placements or previous qualifications. Outline challenges you have faced during your studies or personal career development.

Future careers

This programme prepares you for a possible career as

• Marketing Coordinator
• Market Analyst
• Project Manager
• Head of Integrated Communication

Tailor your learning to achieve your specific career goals

For over 16 years London School of Business & Finance has delivered career-focused degrees and professional qualifications to dedicated learners across the globe. Our campuses in Europe, Asia, and North America offer high-quality education for our growing global network of more than 55,000 students from over 150 countries.

• Employability: LSBF is committed to helping you increase your employability. We realise that your time with us is just the first stepping stone on your career path, so our programmes always keep your future in mind.
• Applied skills: Our faculty is comprised of instructors who have both academic and real-world industry experience. We take pride in the quality of our expert faculty where 75% of our tutors have PhDs.
• Diverse perspectives: With students from over 150 countries, our student population includes a blend of many cultures with various points of view. Broaden your mindset as you hear from your international classmates.
• Flexibility in your schedule: We offer both on-campus and online courses, which allows you to choose which mode of learning works best for you. With online courses, you can bring your materials with you anywhere in the world.

As part of Global University Systems, a network of more than 20 higher education institutions, LSBF continues to expand and adapt to meet our students’ needs. In 2013, we received the Queen’s Award for Enterprise for our achievements in international trade, giving us the prestigious honour of being one of only a few private higher education institutions to receive such a distinction.

To provide 100% online course options for distance learners, our campus programmes are digitalised and designed in collaboration with the International Telematic University UNINETTUNO. LSBF students never study alone - from day one, students receive personalised feedback from their own designated tutors. Our experienced tutors are passionate about their area of expertise, and half of our tutors have earned their own PhDs.

What makes us different:

• Over 16 years of developing innovation in worldwide higher education
• Member of AACSB International, The Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance
• Part of Global University Systems (GUS), which is a network of 20 institutions from over 100 countries
• The online programmes are designed in collaboration with the International Telematic University UNINETTUNO
• Students from over 150 countries
• Expert academic faculty with industry experience

Accessible Education

We value flexibility and equal access to education around the world. Our programmes are available through four intakes each year and can be completed either part-time or full-time, over a study period ranging from 18 to 36 months.

Regardless of your age or previous educational experience, we encourage all enthusiastic learners to consider joining our global community. For non-traditional applicants, we take previous work experience into consideration for possible entry into our programmes. Applicants who meet the English proficiency and minimum management experience requirements may qualify for one of our online programmes.

Benefits of Studying Online

The skills you develop while earning a degree can prepare you for more responsibilities at work or provide the credentials you need for an entirely new career path. At LSBF, we believe that where you are in the world shouldn’t dictate where your education leads.

Our online programmes are designed with the same high-quality content you can expect to find in our on-campus courses but offer the flexibility to study from wherever you are in the world. Whether you are a business owner, stay-at-home parent, or looking to enter a new field without taking a break from your current position, you can fit your studies around your busy schedule.

Student services information

Looking toward the future, student services focus on helping you succeed even after your time with LSBF. With a range of services to help you achieve your career goal, we offer:

Career training and development:

CV writing Interview techniques Social media platforms And more

Career Resources:

Guidance on career strategy and management Job search support Mock interviews And more

How Will You Learn?

Our programmes are offered fully online, which means that you can study from anywhere and achieve your professional goals without compromising your lifestyle. Our online courses take place in the form of modules which are delivered through intensive learning segments called Bits. Proven to be more effective for learners using digital media, each Bit addresses a key topic with digital learning methods aimed at easy information retention. Modules use the following methods to bring you a full educational experience:

• Case studies presented in HD-quality video lectures
• E-Books, which are available through our online library
• Quick tests to quiz your knowledge
• Revision kits to reference at the end of the module or the programme
• Self-assessed mock assignments to improve your writing skills
• Live chat sessions for revision, assignment preparation and interaction with the tutors and classmates
• Other online resources for various assignments and research throughout your studies

Alumni statistics

Our online alumni network consists of over 15,000 LSBF graduates, who work in various sectors, including:

• Business development
• Finance
• Accounting
• Education
• Consulting

In notable companies such as:

• Deloitte,
• Accenture
• Credit Suisse
• Microsoft
• Oracle

Availability of faculties, access to the platform, internships in reputed companies

• Online studies are ideal for your busy schedule
• Your virtual study space is done through the Canvas platform, which is organised and easy-to-navigate
• You’ll have 24/7 access to your study materials and platform
• Our tutors are available on a one-to-one basis
• Networking opportunities are available through webinars and the virtual LSBF CAFÉ
• Learn from guest speakers through our webinars
• Online study groups
• Great Minds initiative, which is a series of videos by leaders in well-known companies to inspire our students
• Career services provide many resources for landing that perfect internship or job in companies like Deloitte, Accenture, Credit Suisse, Microsoft, Oracle, and more

Student Testimonial

When you study at LSBF, you will enjoy an environment, support and opportunities to aid your personal development. Read our student testimonial to find out what the LSBF student experience is like.