BBA Gestion du Jeu et de la Créativité

Develop skills to manage creative and digital projects

The program is taught in French

• Marketing fundamentals, management, data analysis, strategy, project management, entrepreneurship …
• Project-based learning based on real case studies from the Creative School
• Build your network in the video game industry
• Expert teaching staff from the video game industry
• Compulsory semester of study or work abroad
• 3rd year specialization in Sales & Marketing or Game Design & Data

You are awarded your BBA if all the conditions below are met:

• All skills are validated
• Professional placement requirements are met

A pioneer in higher education for the past 21 years in the video game creative and technical industries, ISART Digital is an international school based in Paris, Nice and Montreal; and with a partnership with Tokyo University of Technology.

Ranked number 2 in the world (source: GAMEducation), ISART Digital offers degrees in 3 different universes: Creative School, Game Business School and Science & Tech School.

The Game Business School presents a new educational model, where future game industry professionals learn about global business notions (marketing, publishing, management, tech) unique to the video game industry. This industry is at the cutting edge of digital image creation, AI, and data technology, which are at the core of fields including finance, healthcare, fashion, education, automobiles, and aeronautics.

Our BBA Game & Creative Management will teach you about creative and digital project management, leading to jobs such as Associate Brand Manager/Marketing Manager, Junior Sales Manager, Junior Business Development Manager, Junior Creative Producer, Creative Coordinator, Data Analyst, Junior User Acquisition Manager, Junior Monetization Manager, Junior Project Manager, Associate Business Intelligence Manager.

Our MSc Game & Creative Strategy will help you master the processes in strategic management of an innovative digital project, leading to jobs such as Data Project Manager, User Acquisition Manager, Operations Manager, Product Owner, Business Owner, Brand Manager, Product Manager (incl. Live Ops), Project Manager, Line Producer, Creative Manager.