Master en E-tourism & Revenue Management

Presentation

Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.

The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also, specialized training that optimizes resources and revenues in a highly competitive industry.

Objectives

• Provides knowledge in digital tools and social networks.
• Establish relationship marketing, direct and customer loyalty in digital environments.
• Knowledge of the theories and methods of “Revenue Management”.
• Educate and train professionals to generate impact on revenue growth in hotels and restaurants.

Target

a) Graduates in Tourism. b) Professionals in need of upgrading and wishing to expand their business horizons. c) Companies seeking staff expertise. d) Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

Professional opportunities

• Revenue Manager.
• Hotel Manager or deputy.
• Head of Catering and restaurants.
• Purchasing Manager.
• Food and beverage director.

INSA offers the possibility of internships in companies during the period of delivery of the Master.

Syllabus

1. E-TOURISM MARKETING

• Reinventing Traditional Tourism Marketing
• Positioning and Digital Brands
• Digital capture and segmentation strategies
• The importance of planning communication: Net Strategy
• The Digital Web
• Digital Tools and Social Networks
• Relationship Marketing, Direct and Customer Loyalty in digital environments
• Web Analytics: Measurement and Quantification in e-Tourism

2. REVENUE MANAGEMENT

• Policies and Objectives ” Revenue Management”
• Establishing the basis for a program of ” Revenue Management”
• Space Management
• Optimal Rate Policies and Calculations
• Rate Control, Availability and “overbooking ”
• The Management Group
• Technology Topics
• Time Management
• Analysis and implementation
• Final project

Assessment System

The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the course and the preparation and presentation of the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to get the title of Master in e-Tourism & Revenue Management of INSA Business, Marketing & Communication School.

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has

PROFESSIONALS TRAINING PROFESSIONALS

We offer a wide range of up-to-date training programs in different areas of the company, always responding to market needs, training professionals who are able to successfully enter the labor market thanks to the knowledge, skills, and attitudes we convey, and the design of a practical and realistic training plan, taught by professionals. All this, moreover, accompanied by other services and the personal attention you deserve. INSA was created in 1984 in response to the pressing need of companies to incorporate highly trained people; people with a real and practical vision of the labor market. From the beginning, INSA opted for specialization in the areas of Assistant Management and Communication (Public Relations and Marketing). The good work of our teachers, the flexibility to adapt our curricula at all times and to have a practical methodology has made it that INSA has more than 13,000 alumni from 40 different nationalities. The market, political, economic and technological changes have demanded that INSA annually update their programs, creating new courses as well as offering our students the possibility of studying entirely in English with a major international perspective. Furthermore, INSA Business, Marketing & Communication School maintains several collaboration agreements with major institutions and national and international universities . The school facilities are located in an old factory completely renovated but maintaining the original structure with modern interior and equipped with spacious and flexible classrooms on three floors that promote learning and workshops. Located close to Lesseps Square, in the neighborhood of Gracia, allows good accessibility by public transport (metro, FGC, bus, biking) and take advantage of all the services offered by the neighborhood restaurants, dorm, entertainment area, libraries etc.

The attention to our students and the quality management are the main axes of INSA:

• Customer orientation. Each student is unique.
• Recognition of the obligations of the organization both with customers and with employees, boards of directors, suppliers, and society in general.
• Participation and allocation of responsibilities to individuals and teams.
• Management procedures.
• Continuous Improvement.

Objective and methodology

Our main objective is to train PROFESSIONALS, able to incorporate into the labor market and a workplace, having a solid foundation of practical knowledge and skills to successfully perform their duties from the first day and, moreover, give them social, professional and work recognition. For this, the constant contact with businesses and their needs is essential and INSA does it through Professional who are our Teachers and through the services offered to companies and through the alumni network. Achieving this goal would not be possible without a methodology that supports the success of our programs and is based on:

• Up-to-date, dynamic and personalized training plans
• Personal attention to students
• Its own monitoring and evaluation system

All INSA’s qualifications match the job offers to come from the professional world and labor market that demands ever newer professional specialties that are different from the traditional. The business world demands skilled professionals in business management, marketing, advertising, public relations and executive assistants, with extensive training, knowledge, and skills to master new technologies. With our studies, students acquire social, personal and technical skills, as well as the tools necessary for successful integration into the labor market. Own curricula and a methodology based on a personal and very practical approach with case studies, and offering the possibility of internships in companies, fulfill our main objective and the student, at the end of the studies, can be incorporated successfully in any workplace. BACKBONES OF OUR METHODOLOGY Our own, up-to-date and dynamic training plans The academic programs are designed in a realistic and flexible way, overcoming the rigidities that characterize today many training plans. Plans to suit the current needs of the profession, seeking the knowledge areas and subjects that balance the theoretical with the practical. Individualized attention to students The school keeps track of the personal situation and progress of each student. For this, the teaching is conducted within small groups of students who have, in their respective courses, a tutor that the student meets throughout the academic year and receives guidance in both educational and professional aspects. Teaching practice: Professional Teachers To achieve student employability, INSA enhances the practical side of teaching. Therefore, the INSA faculty consists of active entrepreneurs and managers, responding to a very specific profile, which takes into account their education, work experience, and skills training. Student Access to the Labour Market To provide students access to the labor market and facilitate their adaptation to the business environment, INSA has the following objectives in their programs:

• Developing skills for the knowledge society
• Domain of Information Technology and Communication
• Provide an open learning environment
• Developing entrepreneurship and creative company

Services

INSA offers extra Training Programs, a range of services that allow students to develop beyond the studies themselves. Each student is unique and is treated so. Also, INSA offers services for companies and professionals which gives a real and practical perspective on all our programs.