MSc Gestion du Marketing

Overview

• Program Duration : 2 years
  • Year 1: 7 months on campus + 4-6 months internship
  • Year 2; 4 months on campus + 4-6 months internship
• Entry Requirements : Bachelor-level undergraduate degree in any subject. Fluency in English
• Campus locations: Grenoble, France
• Language: English

Financial Aid and Scholarships are available

Program

This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management, and core business skills in 17 courses. Specific areas such as research, consumer behavior, and customer relationship management are also covered.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real-life examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at the managerial level in an international environment. MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Integrative Marketing Case Study

Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and for a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

Foreign Languages

The program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Learning a foreign language is a recommended (but not compulsory) program option for all students who are looking to work internationally. Non-French speakers have the option of studying French (beginner to advanced level), while French speakers may choose from a number of other languages at the beginner level.

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome major challenges for business and society.

Founded in Grenoble, a city of science and technology, our school has greatly developed its expertise in the management of technology and innovation—an expertise that is now the foundation of our brand’s excellence and international renown.

By developing its own educational model, GEM has become a center for experimentation, study and creation. The school offers 50 educational programs in French and English that cover all levels of study from undergraduate to graduate, doctoral and continuing education. Students can take part in programs delivered in Grenoble, Paris, Berlin, Singapore, Moscow, Georgia, or Casablanca.

As an institution for higher education (EESC) affiliated with the Grenoble Chamber of Commerce and Industry, GEM is a founding member of the GIANT Innovation Campus in Grenoble. The school is accredited by AACSB, EQUIS and AMBA and member of the French “Conférence des Grandes Ecoles”. Its programs are regularly ranked by major international economic newspapers and magazines.

Our Mission

Through our expertise in Management of technology and innovation, our close link with our territory and ecosystem, and our capacity to anticipate and accompany transitions, we are using education and research to provide responses to the great challenges of the 21st century and therefor contribute to a world that is more just, more peaceful and more responsible

At GEM, we unite technology, innovation and society to train leaders and managers to act in a rapidly changing world. Through a collaborative effort, we promote skills and knowledge to match the challenges of the 21st century.