BSBA Gestion de la Chaîne d'Approvisionnement

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace. Both areas of study are housed in ECU’s Department of Marketing & Supply Chain Management.

A BSBA in marketing at ECU provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a degree in marketing have gone on to successful careers in advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.

Looking for a college of business in North Carolina? Well, at East Carolina University‘s College of Business, we build leaders!

When you choose to join us, the path to your success will be set in motion.

Seven undergraduate degrees. Four graduate degrees. Eight stand-alone certificates. Please know, we are committed to your success and future.

We are one of only two institutions in North Carolina that have been continuously accredited by AACSB since 1967 or before.

The uniqueness of our Leadership courses allows you to shine. So much so, they prepare you for the real world.

Join our family of leaders, innovators, researchers and entrepreneurs and find out why the Pirate™ Life is for you! Find out why we are the college of business in North Carolina to consider.