Master en Branding et Marketing de la Mode et du Luxe

Luxury and Fashion customers have embraced the digital evolution and currently, almost 80% of sales are digitally influenced. The entire chain of fashion and luxury has been transformed by digital technologies: the customer relationship, the product experience, the marketing and communication strategies, and the selling and purchase process. Fashion and Luxury companies require experts and professionals able to drive change and face the challenges of a fast-moving industry based on innovative and technology-driven business models.

The Master in Fashion and Luxury Branding and Marketing provides the digital skills and the management expertise to succeed in this dynamic industry. The program explores the key aspects of international fashion and luxury management, marketing, and branding by examing the impact of digital marketing and communication strategies and the new retail and media channels. Through a case-study approach, students will learn effective branding and marketing strategies with a strong emphasis on sustainability and digitalization in the context of the global fashion and luxury industry. They will be also able to identify the opportunities for fashion and luxury brands at a global level and to develop appropriate marketing and communication plans based on market research and unique positioning.

At the end of the Master students will be able to:

• Apply current theories and practices of strategic marketing to the fashion and luxury industry.
• Analyze the evolution of brands, key future trends, and industry perspectives.
• Apply strategies to create, maintain or improve brand positioning.
• Develop marketing and branding strategic plan based on a global perspective.
• Analyze the brand's relationship with the customers.
• Detect weaker products and make critical decisions about brand repositioning and extension.
• Explore new markets for brands growth and expansion.

The increasing globalization and technological advances have changed the way we communicate, work, live, and learn. A lot of changes have characterized the economy and societies over the past year, driven by a rapid and disruptive digital transformation.

To embrace digital evolution and adapt to the constant wave of technological disruption, we need to have a strong commitment to continuous change, education, and personal and professional development.

Advance your education is the key to facing the challenges of globalization, getting the skills for the jobs of the future, and standing out in today’s competitive job market.

At Digital Age University we create opportunities for students and professionals to develop their entrepreneurial skills, discover their strengths, and learn how to rise to new challenges.

Through a diverse range of online programs, we provide the knowledge and the experience to get a multicultural perspective of the economic and digital evolution, giving students the personal support they need to succeed and realize their full potential.

I welcome you at DAU and wish you all the best in your academic studies, personal lives, and future professional careers.

Our mission

Digital Age University is a leading institution committed to educating students and professionals to develop and use knowledge to impact and drive innovation.

We are experts in online education and digital-based knowledge and we provide students and professionals the skills they need to succeed in today's evolving job market.

Our mission is to educate the next generation of global citizens, through innovative and flexible programs designed to provide the skills and competencies needed to build a successful career at the international level.

Support the acquisition of digital key competencies and prepare students to face the challenges of the evolving global job market.

Learn, accelerate, and be prepared for the digital transformation

Digital transformation increases the effectiveness of business operations and performance and requires highly skilled professionals able to lead the transition to digital culture and tech infrastructure. Through DAU master and executive programs, you will develop creative problem solving and the ability to make connections across domains in order to drive innovation.

Your learning experience at DAU

Our Master's and executive programs are designed to enhance employability and meet the global market needs.

100% Online, empowered, personalized, and self-directed

Hyper-connected learning process based on experience, informal and social interaction with teachers and professionals from all over the world.

A global community of students, offering a diverse set of perspectives for efficient knowledge transfer and networking.

An interactive, direct and engaging online study model based on the use of advanced learning tools.