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Cours en ligne sur la Stratégie de Marque

Berghs School of Communication


Site

Suède

Format d'étude

En ligne

Langue du cours

Anglais

Domaines d'études

Affaires, Marketing, Marketing numérique

Rythme d'étude

Temps partiel

Niveau

Cours de formation

Frais de scolarité

Demande des informations

Description du programme

Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track part-time course teaches you brand modeling techniques, tools, and practical applications.

The course provides you with key concepts and models, relevant case studies, and a practical project to apply your knowledge. Knitting this all together is a methodical framework that allows you to connect the dots between the different perspectives in brand strategy.

Informations sur l'Université

At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we’ve been busy doing since 1941.

Powering development – yesterday, today, and tomorrow

We’re often described as a world-leading communication school. In the last five years, Berghs has continued to impress at One Show’s student competition “Young Ones,” ranking among the Top 5 schools in the world and the best school in Europe.

Education that leads to jobs.

Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. So, what’s our secret?

At Berghs, we believe in integration – among students, programs, disciplines, subjects, the industry, agencies, entrepreneurs, and organizations. No silos.

Action-based learning is our philosophy. We provide students with theories and tools. Then we asked them to apply that to a practical case. Learning by doing.

Only industry professionals as instructors . We have no permanent teaching staff at Berghs but a Faculty that hires industry professionals and help them to pass their knowledge on to the students. This way content is always fresh and students learn straight from the industry.

School of the Year

At the Cannes Lions festival, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009.

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