Licence en Marketing et Gestion des Ventes (BA)

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities.

Your study structure

Your degree program Marketing and Sales Management (BA) is structured into three sections, which will bring you to your degree:

First stage of study

The program starts with a consideration of operational functions and provides a well-founded basic knowledge. You will learn basic sales and marketing strategies and the basics of business administration that you can build on as you progress through your studies.

Second stage of study

The second section is the foundation for your profiling. He deals with the strategy of marketing and takes a look at information gathering with market research. Current marketing instruments and specifics of B2B marketing as well as sales are also in focus.

Third stage of study

In the last third, it goes into the wells. From six subject areas , you choose two fields of study with which you are intensively involved. This will make you a true expert in your field.

In order to optimally prepare for your professional life and your degree, you now create a project with a practical task.

Your perspective in distance learning marketing and sales management

You are already working in marketing or sales and now want to expand your skills? Then, after completing this degree program, you will be offered numerous job opportunities in national and international companies and organizations. You take the lead for sales projects with both B2C and B2B procurement as well as complex sales objects. You work in marketing and face strategic sales tasks.

Even as a consultant around the marketing orientations of companies and their sales activities, you are in great demand with your expertise - whether as an employee or on an independent basis. As a sales representative, you work closely with various sales service providers. With your degree you lay the foundation for your career and the entry into a leadership position eg as a sales manager, key account manager or in a higher position at the interface between sales and marketing or product development. The leap into self-employment is also possible with this degree program.

AKAD University - the pioneer in the digital, time and place-independent bachelor degree program

Organize your studies according to your individual professional and private situation. Get the most out of your learning type! With the digital AKAD study model you can acquire a bachelor's degree during your working life in a flexible, individual and efficient manner :

The AKAD Campus is the central hub for your Bachelor's degree. At any time and on the move, you can use your study documents online. Plan exams very flexibly and exchange information with your fellow students and professors. Would you like to know how close you have come to your Bachelor's degree? A look at the AKAD Campus is enough! With the AKAD study model as a working student successful for a Bachelor's degree:

• Distance learning: practice-oriented, up-to-date and clearly structured study materials. Time and place independent. For home and on the go!
• E-learning: efficient learning through digital learning methods: online exercises, online coaching and web-based training. So that the contents sit safely!
• Interactive e-learning: personally by tutors and in direct exchange with fellow students. Additional skills that you can use profitably in your job!
• Seminars (optional): complementary to the virtual forms of learning. Immediately apply what you have learned in concrete professional issues!

Digital pioneer of distance learning in Germany

philosophy

AKAD University sees itself as an innovative education provider in distance learning. With nationally and internationally recognized degrees as well as high level training, we contribute to the personal and professional success of our clients. Our educational offers are geared to the needs of working people. As a pioneer in digital distance learning, we rely on a mix of media and methods that gives learners maximum flexibility. The quality of our distance learning offers is documented by state approvals and accreditations.

About AKAD

Studying flexibly, individually and efficiently next to the profession - at AKAD , the pioneer in digital distance learning! As a state-recognized and first private distance learning AKAD University in Germany, the AKAD University offers a variety of distance learning courses and opportunities for further education in the areas of: business and management, technology and computer science, as well as communication and culture. To successfully complete your bachelor's or master's degree you do not need to go to university, because your distance learning at AKAD depends entirely on your individual needs and your personal time management! So you can complete your studies at AKAD University extra-occupationally and flexibly. As an AKAD student, you also have access to a range of free digital media and tools to make distance learning easier. The focal point of your distance learning program is the AKAD Campus.

numbers

• Currently around 6,000 distance students in study and training courses;
• Average age: 30 years
• Over 60,000 successful graduates since 1959
• Around 400 professors and lecturers with academic qualifications and practical experience
• Over 200 business partnerships
• 225 employees at AKAD University

facts

• With AKAD University and AKAD further education, AKAD offers the broadest range of distance learning and further education in the areas of business & management, technology & IT, and communication & culture.
• AKAD University offers over 65 extra-occupational distance learning courses leading to Bachelor, Master, MBA and university certificates in the fields of business & management, technology & IT, communication & culture for academic further education.
• AKAD training: 120 continuing education courses in the fields of economics, technology and languages. IHK courses, state-recognized translators, language diplomas, distance learning courses.
• High success rates: 96 percent of distance students graduate straight away
• 82 percent were able to extend their career through their distance learning at AKAD.
• 1956 Foundation of AKAD Switzerland
• 33 examination centers nationwide and one examination center in Austria, from A for Aalen to Z for Zwickau.
• Member of the Association of Private Universities eV, the Forum DistancE-Learning and the European Association for Distance Learning.

Flexible next to the job

The right way for every type of learner

• Learn at your own pace where and when you want.
• Your studies are so well compatible with your work and your private life.
• The AKAD study model enables every type of learner to follow their own path.
• You can start your studies at any time.

Individual care

Personal service during the distance learning

• AKAD study support will help you personally and quickly.
• Our lecturers and tutors are always at your disposal for technical questions.
• According to the FernstudiumCheck Report, the AKAD University is one of the most popular AKAD University sciences and has been awarded the Service Quality Award by the German Institute for Service Quality (DISQ).

Efficient distance learning

96% graduate from AKAD

• Practice-oriented study materials and a modern online platform ensure optimal exam preparation.
• 96 percent of students graduate straight away.
• AKAD graduates enjoy an average salary improvement of 29%.